# Ingenious Drink Chillers Booze Joulies Cool Your Drink Without Diluting It By Rahul Kalvapalle | Published 2014-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joulies References: [gizmag](http://www.gizmag.com/booze-joulies-drink-cooling-cubes/33103/) & [joulies](http://www.joulies.com/products/booze-joulies) Booze Joulies are handy [cube-shaped drink coolers](https://www.trendhunter.com/trends/cocktail-ice-sets) that chill your drink down without diluting it. Any alcoholic beverage connoisseur will tell you that diluting certain drinks is an absolute no-no, especially in the case of beer. This is where Booze JOulies come in handy. Each Booze Joulie is essentially a [stainless steel ice cube-shaped shell](https://www.trendhunter.com/trends/thcinfused-ice-cubes), containing a special blend of food-grade liquids. These liquids have a freezing point lower than that of water, meaning it takes longer to freeze but also longer to thaw. When the liquids do thaw, they are still contained within the cube and do not dilute your drink in any way. Even in the highly unlikely event that they do leak out of the cube, they are non-toxic and safe to consume. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Drink Chillers:** Ingenious cube-shaped drink coolers that chill drinks without diluting them. - **Non-diluting Beverages:** The trend of developing innovative solutions to prevent dilution of beverages while keeping them cool. - **Alternative Cooling Methods:** Disruptive innovations in the form of alternative cooling methods for drinks that avoid dilution. ### Sectors Adopting This - **Beverage Industry:** Opportunity for the beverage industry to incorporate non-diluting cooling solutions into their product offerings. - **Hospitality Industry:** Innovation opportunity for bars, restaurants, and hotels to enhance beverage service by using non-diluting drink chillers. - **Consumer Goods Industry:** Potential for the consumer goods industry to create and market alternative drink cooling products that do not dilute beverages. ## Related on Trend Hunter - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md)