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# Eco-Friendly Diesels
Joule Unlimited Transforms the Sun's Rays and CO2 into Usable Fuel

By Amanda Chang | Published 2010-09-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/joule-unlimited
References: [jouleunlimited](http://www.jouleunlimited.com/)

Joule Unlimited, a [biofuel startup company](https://www.trendhunter.com/trends/bamboo-biorefinery), has now announced that they have found a way to convert the sun's rays with CO2 and turn it into [usable fuel](https://www.trendhunter.com/trends/decarbonizing-aviation). With this kind of technology, the fuel made will very similar to that of ethanol, diesel or other hydrocarbons.

With a Joule Unlimited patent on a genetically modified version of cyanobacteria and solar converter, this cyanobacteria will be used to convert the CO2, water and sun into a form of liquid hydrocarbon.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 21% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sun-powered Fuel:** The innovation opportunity lies in developing efficient ways to power vehicles and machines through the utilization of natural resources such as the sun's rays.
- **Alternative Fuel Sources:** This technology presents a chance for companies in the fuel industry to explore the potential of alternative fuel sources and invest in renewable energy solutions.
- **Biotechnology Innovations:** There is a need for companies to invest in biotechnology research to enhance the efficiency and reduce the costs associated with fuel production.

### Where This Applies

- **Fuel Production:** An opportunity exists for fuel production companies to invest in and upscale this technology for a new line of sustainable and eco-friendly fuel products.
- **Renewable Energy:** This innovation could spark new developments in renewable energy and provide a pathway for greener and more sustainable energy sources for homes and businesses.
- **Transportation:** The transportation sector can benefit from this technology by exploring the potential for alternative fuel sources such as sun-powered fuel and reducing their carbon footprint.

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