# Eco-Friendly Exterior Paint Jotun Jotashield Extreme Paint Reflects Heat to Keep Interiors Cozy By Stephanie Kong | Published 2011-07-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jotashield-extreme References: [constructionweekonline](http://www.constructionweekonline.com/article-12998-heat-reducing-eco-friendly-paint-launched-by-jotun/) & [thefuturebuild](http://www.thefuturebuild.com/jotashield-extreme-brochure-english-983047/file-files/Jotashield) The leading producer and distributor of paints in Saudi Arabia, Jotun, has introduced and launched Jotashield Extreme, an [eco-friendly paint](https://www.trendhunter.com/trends/limewash) for homes and businesses. This innovation joins other "green" home modifications like solar power panels, water-conserving shower heads and power-saving light bulbs. This is not your average eco paint. Marketing manager Faisal Karim says, "Jotashield Extreme is a result of Jotun’s extensive efforts to develop an [exterior paint product](https://www.trendhunter.com/trends/exterior-paint-visualizer) that can not only reflect heat but also promote a reduction in energy use." The paint coating provides a [longer-lasting finish with superior exterior protection](https://www.trendhunter.com/trends/spectrum-blue-antimicrobial) and has twice the heat-reflective capabilities of ordinary exterior paints. Other benefits include excellent indoor thermal comfort, lower energy consumption used for keeping buildings cool and longer-lasting color. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Paint:** Opportunity for developing more eco-friendly paint products that promote energy reduction and heat reflection. - **Green Home Modifications:** Increasing demand for eco-friendly home modifications like solar power panels, water-conserving shower heads, and power-saving light bulbs. - **Energy Conservation:** Growing emphasis on reducing energy consumption in buildings through innovative solutions like heat-reflective exterior paints. ### Who This Affects Most - **Paint Manufacturing:** Paint manufacturers have the opportunity to develop and market eco-friendly paints with superior exterior protection and heat-reflective capabilities. - **Home Improvement:** The home improvement industry can capitalize on the increasing demand for green modifications by offering eco-friendly products and services. - **Energy Efficiency:** The energy efficiency industry can explore disruptive innovations that focus on reducing energy consumption in buildings while maintaining thermal comfort. ## Related on Trend Hunter - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Cooling Vehicle Paint Technology](https://www.trendhunter.com/trends/paint-technology.md) - [Climate-Responsive Color-Changing Paints](https://www.trendhunter.com/trends/colorchanging-paint-1.md) - [Dual-Purpose Exterior Paints](https://www.trendhunter.com/trends/ronseal-one-coat-shed-fence-protector.md) - [Eco-Conscious Car Lines](https://www.trendhunter.com/trends/motorglaze.md) - [Premium Dynamic Paint Collections](https://www.trendhunter.com/trends/dutch-boy-paints.md) - [Textured Sustainable Limewash Paints](https://www.trendhunter.com/trends/limewash.md) - [Crack-Proof Exterior Stains](https://www.trendhunter.com/trends/woodluxe.md)