# Dynamic Light-Filled Retail Space Josmo Opened Up a Contemporary Flagship Store in Mumbai By Amy Duong | Published 2025-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/josmo References: [dezeen](https://www.dezeen.com/2025/01/09/josmo-mumbai-store/) & [dezeen](https://www.dezeen.com/tag/design-mumbai/)  Goan furniture imprint Josmo has opened up a [flagship store](https://www.trendhunter.com/trends/stocker-lee-architetti) located in Mumbai and it was designed by its own founder Anjali Mody. The design notion was to create a contemporary approach to 'Indian design craft.' The store is one of the first locations outside of Goa, which is where it was founded in 2010. Mody designed the [retail space](https://www.trendhunter.com/trends/boss-boutique) in a way that aligns with a brand style that she has described to be "witty, elegant and unapologetically unique." She explains to Dezeen, "We wanted it to feel like stepping into a world where every detail whispers Josmo. Think sculptural forms, [earthy textures](https://www.trendhunter.com/trends/estilio) and just the right amount of drama. It's warm, immersive and bold – a space where every piece tells its own story but still feels part of a bigger narrative." Image Credit: Josmo ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 20% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Contemporary Retail Aesthetics:** Retail spaces are evolving into immersive environments that emphasize artistic design to enhance customer experiences. - **Narrative-driven Store Design:** Brands are using storytelling elements within retail spaces to create deeper connections with consumers through visual and tactile engagement. - **Cultural Craft Integration:** Integrating traditional craftsmanship with modern design elements offers a unique value proposition in retail environments. ### Who This Affects Most - **Furniture Retail:** The industry is seeing a shift towards integrating artistic and cultural elements within store environments to attract consumers. - **Interior Design:** There is an opportunity for interior designers to innovate by blending modern aesthetics with traditional craftsmanship in retail spaces. - **Retail Experience Design:** The industry is capitalizing on creating immersive retail experiences that convey a brand's story through distinctive design elements. ## Related on Trend Hunter - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Spa-Like Flagship Stores](https://www.trendhunter.com/trends/multisensory-toronto-store.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Discreetly Beautiful Furniture Showrooms](https://www.trendhunter.com/trends/formla.md)