# Cartoonish Dog Treat Branding Josie's Bully Bites Comes in a Recyclable Container By Jamie Danielle Munro | Published 2014-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/josies-bully-bites References: [packageinspiration](http://www.packageinspiration.com/josies-bully-bites.html/) & [sarahparkdesigns](http://sarahparkdesigns.com/) Josie's Bully Bites is a made-up brand by Sarah Park, who was looking to create a recyclable and sustainable design for dog food. She came up with a cute packaging concept featuring a cartoonish dog on the front, who spits out treats for pets. The mouth of the cartoon dog can be opened to [grab the food from this section](https://www.trendhunter.com/trends/squeeze-treats). Not only is this a cute concept, but it's also very practical for owners - all they have to do is tilt the container to get at the contents inside. Although the package is made from recyclable materials, the design does not look cheap. Park has done a great job with adding a quirky twist to these [dog treats branding design](https://www.trendhunter.com/trends/influencer-dog-treat-collection) while making them good for the environment. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Developing cute and practical packaging concepts for pet products that are made from recyclable materials. - **Cartoon Branding:** Incorporating cartoonish designs and quirky twists into pet product branding to create a unique and playful appeal. - **Convenient Access:** Designing containers that provide easy access to the contents, such as tilt-to-pour mechanisms, for pet owners' convenience. ### Where This Applies - **Pet Food & Treats:** Opportunity to disrupt the pet food industry by creating eco-friendly packaging with attractive cartoon branding for improved customer appeal. - **Packaging Manufacturing:** Advancements in sustainable packaging materials and designs for pet products open up opportunities for innovation and market disruption. - **Product Design:** A chance for product designers to explore innovative solutions in packaging design that prioritize convenience and environmental sustainability for pet owners. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md) - [Squeezable Dog Treats](https://www.trendhunter.com/trends/squeezable-dog-treat.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Spooky Dog Cookies](https://www.trendhunter.com/trends/cookie-dog-treats.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)