# Designer Pet Outerwear Josie Natori Launched a Pet Wear Collection with a Leopard Raincoat By Francesca Mercurio | Published 2021-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/josie-natori References: [yahoo](https://www.yahoo.com/lifestyle/josie-natori-does-pet-wear-110021542.html) Designer Josie Natori launched her first-ever fashion line for canines. The designer saw a great business opportunity in the untapped [dog fashion market](https://www.trendhunter.com/trends/the-dog-face) and partnered with K9Wear to realize this line. K9Wear is a New-York based harness and dog outerwear manufacturer. The line launched with its first product - a [leopard print dog raincoat](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company). This new outfit retails for USD 110 and marks the first of many doggie puffer jackets, denim jackets, and bomber coats to come. The designer noticed that many are willing to invest in quality items for their furry family members. Hence designing fashion-forward, [high-end, and durable pet wear](https://www.trendhunter.com/trends/giobagnara). In this partnership, Natori is the principal designer, and K9Wear handles the production. Image Credit: Vets4Pets ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 93% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pet Fashion:** The rise of designer pet clothing highlights the opportunity for innovators to create high-end, fashionable, and durable pet wear. - **Niche Markets:** The untapped dog fashion industry reveals the need to explore and target niche markets for new business opportunities. - **Designer Pet Outerwear:** The launch of Josie Natori's designer pet outerwear line signifies the need for designers to tap into the pet fashion market with high-quality and fashionable items. ### Who This Affects Most - **Pet Industry:** The pet industry has the opportunity to cater to pet owners who want to invest in fashionable and durable pet wear. - **Fashion Industry:** The fashion industry has the potential to expand into the niche market of designer pet wear. - **Manufacturing Industry:** Manufacturing companies can explore partnership opportunities with designers to create high-quality and fashionable pet wear items. ## Related on Trend Hunter - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Stainless Steel Dog Harnesses](https://www.trendhunter.com/trends/k9-wear.md) - [Whimsical Printed Pet Collections](https://www.trendhunter.com/trends/bow-print-pet-collection.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md)