# Fast-Absorbing Argan Tanners Josie Maran Offers A Self-Tanning Product That is Based in Argan Oil By Mishal Omar | Published 2017-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josie-maran References: [josiemarancosmetics](http://www.josiemarancosmetics.com/argan-liquid-gold-self-tanning-oil.html) & [sephora](http://www.sephora.com/argan-liquid-gold-self-tanning-oil-P395245?skuId=1695675&icid2=search_search_p395245_image) The natural and eco-friendly skincare brand [Josie Maran](https://www.trendhunter.com/trends/josie-maran-fragrance-mists) offers many products that are based in argan oil, and its [self tanner](https://www.trendhunter.com/trends/sunless-tanning-products) is no different. The product is made with 100% pure argan oil, ensuring that it is high quality and effective in improving the appearance of skin. Although the product comes in the form of an oil, it absorbs rapidly into the skin and leaves a semi-matte finish -- making it usable for people with both dry and oily skin types. The dry self-tanning oil is described as "liquid gold" and contains coconut water and aloe juice to moisturize the skin while darkening it. This Josie Maran product can be used by people of all skin types due to its streak-free application and hydrating finish. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Argan Oil in Skincare:** Brands can explore the use of argan oil in their skincare products to provide a natural and eco-friendly solution to consumers. - **Fast-absorbing Self-tanners:** Companies can develop self-tanners that quickly absorb into the skin to offer a convenient and easy application process for consumers. - **Hydrating Self-tanners:** Businesses can create self-tanners that contain moisturizing ingredients to provide a dual-function product that darkens and hydrates the skin simultaneously. ### Who This Affects Most - **Skincare Industry:** Skincare companies can incorporate argan oil into their products and promote its benefits to appeal to consumers who prioritize natural and eco-friendly ingredients. - **Self-tanning Industry:** Self-tanning companies can focus on creating fast-absorbing and hydrating products to offer a convenient and effective solution for consumers seeking a sun-kissed glow. - **Natural Beauty Industry:** Brands in the natural beauty industry can explore the use of argan oil and other natural ingredients in their products to provide consumers with eco-friendly and non-toxic options. ## Related on Trend Hunter - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md)