# Fragrant Confetti Photography The Joshua Scott Lola Series Captures Intangible Scents By Meghan Young | Published 2009-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joshua-scott-lola-series References: [core77](http://www.core77.com/blog/object_culture/joshua_scotts_lola_series_best_perfume_product_shots_ever_15516.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [joshuascottphoto](http://www.joshuascottphoto.com/movie.htm) If charged with the task of capturing something so elusive as [perfume](https://www.trendhunter.com/trends/perfumery-methods) and not wanting to succumb to the usual, boring images associated with said product, perhaps you want to take a second and check out the Joshua Scott ‘[Lola](https://www.trendhunter.com/trends/handbag-scents)’ series. Before you are actually the [product shots](https://www.trendhunter.com/trends/avantgarde-fragrance) for Marc Jacob’s latest scent, ‘Lola.’ Say what? Oh yes, the Joshua Scott ‘Lola’ series has attempted, quite creatively, to capture the intangible scent by exploring it out of its packaging confines. Check out the gallery to see Scott’s successful attempt. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fragrance Photography:** Opportunity to capture intangible scents through innovative photography techniques. - **Alternative Product Shots:** Opportunity to explore creative ways of capturing products beyond standard packaging confines. - **Sensory Marketing:** Using sensory experiences to advertise and market products effectively. ### Where This Applies - **Perfume:** Innovative photography techniques to capture the essence of perfume and market it creatively. - **Cosmetics:** Opportunity to explore unique ways of capturing cosmetic products in photos and advertising through sensory marketing. - **Fashion:** Using sensory marketing to market clothing and accessories effectively by focusing on the specific sensory experience of the product. ## Related on Trend Hunter - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md)