# Outdoorsy Hipster Apparel Josh Reim's Latest Collection is Designed for the Nature Lover By Jana Pijak | Published 2014-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josh-reim References: [fuckingyoung.es](http://fuckingyoung.es/josh-reim-springsummer-2015-lookbook/) & [joshreim](http://www.joshreim.com/) Josh Reim‘s Spring/Summer 2015 collection is designed with the outdoorsy consumer in mind. Fusing aesthetics with function, the designer's latest lookbook is a nod to the stylish hipster with an appreciation for nature. Lensed lakeside, this image series highlights Josh Reim's pocket-accented tees, [versatile khaki trousers](https://www.trendhunter.com/trends/khakis) and [utilitarian coats](https://www.trendhunter.com/trends/apresse-2026) that are a fresh translation of the traditional hunting uniform. Though primarily practical, this menswear collection exudes a strong sense of personality and boasts stunning details that adorn each of its pieces. These details are reflective of the designer's unique personality and are a nod to nostalgia. Standouts from this Spring/Summer 2015 collection are its [sailor-inspired pullovers](https://www.trendhunter.com/trends/aaron-levine) and its paneled suede jackets that are vintage-themed while remaining relevant for today's generation. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Clothing:** There is an opportunity to create more nature-inspired clothing that combines functionality with aesthetics. - **Vintage-inspired Clothing:** Creating vintage-inspired clothing can appeal to consumers who have a fondness for nostalgia while remaining relevant to today's fashion trends. - **Utilitarian Clothing:** Utilitarian clothing has the potential to merge fashion with practicality, appealing to consumers who value functionality as much as style. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from incorporating more nature and vintage-inspired clothing into their collections, and merging practicality with fashion. - **Outdoor Recreational Industry:** The outdoor recreational industry can capitalize on the appeal of nature-inspired clothing as functional and fashionable apparel for outdoor enthusiasts. - **Retail Industry:** The retail industry can attract new customers by incorporating utilitarian aesthetics into their clothing lines, catering to consumers who value both fashion and practicality in their apparel. ## Related on Trend Hunter - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md)