# Scowling Suburban Series This Josh Olins Dazed and Confused Shoot is Perfectly Elegant By Leslie Chen | Published 2013-08-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/josh-olins-dazed-and-confused References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/08/kirsten-owen-by-josh-olins-for-dazed-confused-september-2013-editorial.html) & [dazeddigital](http://www.dazeddigital.com/) This Josh Olins Dazed and Confused shoot opts for a more subdued theme than what I would normally expect from the art and fashion magazine. Starring Kristen Owens as its muse, the editorial is all about [looking ladylike and elegant](https://www.trendhunter.com/trends/contemporary-femininity). Filled with pastel colors that scream out suburban living - almost like a Stepford wife - the images show off Owens as she wears [perfect fall coats](https://www.trendhunter.com/trends/knys-fall-2025) while sitting in her equally perfect house. Although her wardrobe looks entirely proper and put together, she sports a scowl or pout throughout the shoot for an [interesting juxtaposition](https://www.trendhunter.com/trends/songs-of-siren) in the photos. It may not be what you expect from the usually experimental publication, but this Josh Olins Dazed and Confused editorial proves that the magazine can go in any direction and still make it work. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Suburban Elegance:** Opportunities for luxury fashion brands to incorporate pastel colors and traditional silhouettes for a sophisticated suburban look. - **Juxtaposed Expressions:** Incorporating contrasting emotions and expressions into fashion editorials for a unique and eye-catching effect. - **Unexpected Minimalism:** Exploring new directions for experimental publications by featuring minimalist themes and subdued color palettes in editorial shoots. ### Where This Applies - **Fashion:** Opportunities for luxury fashion brands to incorporate pastel colors and traditional silhouettes for a sophisticated suburban look. - **Photography:** The use of contrasting emotions and expressions in fashion editorials provides an opportunity for photographers to push creative boundaries. - **Publishing:** Exploring new directions for experimental publications by featuring minimalist themes and subdued color palettes in editorial shoots could lead to disruptive innovations in the publishing industry. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)