# Rainbow Hipster Dream Paintings Josh Holland Illustrates Hipsters' Imaginations in Psychedelia By Jessica Marcel | Published 2010-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/josh-holland References: [bit.ly](http://bit.ly/1FpTTU) & [josholland](http://www.josholland.com) If there is one drink associated with hipsters, it's [Pabst Blue Ribbon](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro). That's what makes Josh Holland's illustration of one particular hipster approaching a [rainbow-pouring PBR can](https://www.trendhunter.com/trends/core-legends) so awesome. Josh Holland makes all kinds of [amazing illustrations](https://www.trendhunter.com/trends/andrew-rae), and hipsters are often at the center of them. Check out the gallery for some of Josh Holland's rainbow-rrific work. If you can't get enough, check out his portfolio at the links below. **Implications** - Businesses that devote their efforts to providing appealing products for a particular group of consumers will benefit in large ways. By demonstrating specific attention to one clientele, consumers from that group will respond positively. These individuals will likely form a loyal clientele to a business and will be more willing to invest in its products in the future. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Hipster Illustration Trend:** Businesses can capitalize on the popularity of hipster culture by incorporating hipster illustrations or designs into their products, marketing campaigns, or branding. - **Psychedelia Art Trend:** Companies or artists can take advantage of the growing interest in psychedelic art by creating unique and vibrant designs in their products or artworks. - **Nostalgia Marketing Trend:** Appealing to consumers' nostalgia can be a successful marketing strategy, as seen in Josh Holland's use of Pabst Blue Ribbon in his hipster illustrations. ### Who This Affects Most - **Art Industry:** This trend presents a potential opportunity for artists and designers to create hipster or psychedelic-themed artworks and merchandise. - **Alcoholic Beverage Industry:** Companies in this industry can target the hipster demographic by incorporating popular brands among hipsters, such as Pabst Blue Ribbon, in their marketing campaigns or product design. - **Marketing Industry:** This trend highlights the effectiveness of targeting specific demographics in marketing, offering opportunities for marketing agencies to specialize in catering to niche markets. ## Related on Trend Hunter - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Pop Art-Appreciating IPAs](https://www.trendhunter.com/trends/double-ipas.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md)