# Celebratory Prosecco Rosés Josh Cellars' Prosecco Rosé Supports Everyday Moments of Gratitude By Laura McQuarrie | Published 2020-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/josh-cellars-prosecco-rose References: [prnewswire](https://www.prnewswire.com/news-releases/josh-cellars-launches-prosecco-rose-available-in-limited-release-this-december-nationally-in-february-301189436.html) & [deutschfamily](http://www.deutschfamily.com) Building on the popularity of [Rosé Sparkling Wine](https://www.trendhunter.com/trends/fitvine-bubbly-rose), [Josh Cellars](https://www.trendhunter.com/trends/summer-sipper) is introducings Prosecco Rosé just about a year after introducing its first Prosecco. The Prosecco Rosé is sourced from Italy and boasts fresh wild berry and blackberry notes, plus the 11.5% ABV sparkling wine is said to have a refreshing acidity and a bright effervescence. The Prosecco Rosé is being introduced to help people celebrate everyday moments with a different choice than they might otherwise gravitate towards. Tom Steffanci, president of [Deutsch Family Wine & Spirits](https://www.trendhunter.com/trends/mexican-tequila), which has owned and marketed Josh Cellars since 2011, notes: "The Prosecco segment is up 33% versus a year ago and Rosé sparkling is up 34% in dollar sales." Image Credit: Josh Cellars ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Prosecco Rosé Trend:** Prosecco Rosé is gaining popularity, offering a new flavor profile for sparkling wine lovers. - **Everyday Celebration Trend:** Consumers are seeking to celebrate everyday moments, creating opportunities for brands to offer products catering to this trend. - **Berry-flavored Drink Trend:** Beverages with berry notes are becoming more popular, showcasing an opportunity for brands to create new products using these flavors. ### Industries Being Reshaped - **Wine and Spirits Industry:** The wine and spirits industry can capitalize on the growing popularity of Prosecco Rosé by offering new and unique products in this category. - **Food Industry:** The food industry could benefit from offering pairings and recipes that go well with Prosecco Rosé, especially ones that fit within the everyday celebration trend. - **Beverage Industry:** The beverage industry can capitalize on the berry flavor trend by creating new drinks that incorporate berry notes in unique ways. ## Related on Trend Hunter - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Seasonal Sparkling Wine Gifts](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)