# Emotional Fashion Shorts Ford Model Josh Button is Moving in the '7/21' Film By Kamal Musharbash | Published 2010-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josh-button References: [homotography.blogspot](http://homotography.blogspot.com/2010/09/josh-button-by-bell-soto-721.html) [Ford](https://www.trendhunter.com/trends/percival-x-ford) model Josh Button was featured in a moving film called '7/21' presenting his emotional and fashion-forward side. This black and white three-minute film consists of close-up shots and emotive responses. Josh Button is featured wearing [suits and studded leather vests](https://www.trendhunter.com/trends/louis-vuitton-ss26). Beautifully captured and undeniably moving, see this interesting and touching video short for yourselves featured here. **Implications** - Fashion films are rapidly replacing photographic fashion spreads as the way to display a couture collection to a mass audience. Fashion films give a couturier more freedom in their styling, allowing movement to be taken into consideration. Clothing companies can benefit from making [fashion films](https://www.trendhunter.com/trends/the-tiger), which are much more interactive than photographic shoots. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 24% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Fashion Films:** The rise of fashion films creates opportunities for couturiers to showcase their collections in a more interactive and visually captivating way. - **Emotive Fashion:** Emotional fashion-forward content provides a unique storytelling approach that resonates with audiences and elicits strong emotional responses. - **Couture Styling:** The focus on movement in fashion films allows couturiers to experiment with styling techniques that highlight the fluidity and versatility of their garments. ### Where This Applies - **Clothing:** Clothing companies can leverage fashion films to engage with consumers, offering a more interactive and immersive experience compared to traditional photographic shoots. - **Entertainment:** The rise of emotive fashion films presents opportunities for the entertainment industry to collaborate with fashion brands and create visually stunning and emotionally impactful content. - **Marketing and Advertising:** Fashion films provide marketers and advertisers with a new medium for storytelling, allowing them to create compelling narratives around fashion brands and connect with target audiences on a deeper level. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md)