# Hot Desert Editorials Josh Beech in 'All the King's Gold' for FutureClaw Magazine By Marissa Brassfield | Published 2009-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josh-beech-all-the-kings-gold-futureclaw References: [thefashionisto](http://thefashionisto.com/blog/2009/08/editorial-all-the-kings-gold/) & [futureclaw](http://www.futureclaw.com/) Model Josh Beech sizzles in 'All the King's Gold,' an editorial for FutureClaw Magazine. The shoot was styled by Jem Goulding and shot by RJ Shaughnessy and features a sometimes-shirtless Josh Beech in the desert of Cairo, Egypt. We've seen a number of editorials and photo shoots that use a [desert location](https://www.trendhunter.com/trends/clover-studio) to associate clothing and models with the famed heat of the desert. Check out some of my favorite [desert shoots](https://www.trendhunter.com/trends/rudsak-ss25-collection) below. **Implications** - Businesses that choose to promote their products by using unusual geographical or human characteristics will benefit in many ways. Consumers will recognize such products as capable of offering them something new and fresh and of which they couldn't experience on their own. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Desert-themed Fashion Shoots:** Opportunity for fashion brands to showcase their collections in unique and visually striking desert locations. - **Destination-inspired Marketing:** Brands can leverage the allure of exotic destinations to create aspirational campaigns that resonate with consumers. - **Exploratory Photography:** Photographers can capture captivating images by exploring unconventional settings like deserts. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the appeal of desert-themed shoots to create buzz and attract customers. - **Tourism:** Travel companies can use destination-inspired marketing to promote exotic locations and attract tourists. - **Photography:** Photographers specializing in exploratory photography can tap into the demand for unique and visually stunning images. ## Related on Trend Hunter - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Atmospheric Desert Fragrances](https://www.trendhunter.com/trends/byredo-desert-dawn.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Desert Diamond-Inspired Jewelry Lines](https://www.trendhunter.com/trends/desert-diamonds.md)