# Golden Hybrid Lagers This New Josephsbrau Summer Brew is an Ale-lager Hybrid in the Kölsch Style By Katherine Pendrill | Published 2023-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/josephsbrau-summer-brew References: [traderjoes](https://www.traderjoes.com/home/products/pdp/josephsbrau-summer-brew-175113)  If you're looking for a fresh new brew for afternoons in the sun, the new Josephsbrau [Summer](https://www.trendhunter.com/trends/mexicanstyle-summer-lager) Brew is the perfect pick. Available from [Trader Joe's](https://www.trendhunter.com/trends/campanology-peach-ale), the new Josephsbrau Summer Brew is a summer-ready beer that pairs perfectly with everything from [burgers and brats](https://www.trendhunter.com/trends/oktoberfest-beer-brats) to salads and grilled shrimp. The beer is made for Trader Joe's by a respected West Coast craft brewer who uses modern-day technology and old-world recipes. This particular brew is made using German ale yeast, quality two-row malted barley, and Hallertauer and Tetnang hops, creating an ale-lager hybrid in the kölsch style. The result is a golden-hued brew with a light-hop profile and creamy head. Josephsbrau Summer Brew is available in six-packs of 12-ounce cans, which make for quick chilling and easy transport. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beer:** Disruptive innovation opportunity: Create unique beer combinations by blending different beer styles. - **Craft Brewing Technology:** Disruptive innovation opportunity: Develop new brewing technology that combines modern techniques with traditional recipes. - **Summer-ready Brews:** Disruptive innovation opportunity: Introduce refreshing and light beers specifically designed for summer consumption. ### Industries Being Reshaped - **Craft Beer Industry:** Disruptive innovation opportunity: Explore new flavors and styles to differentiate from traditional beer offerings. - **Beverage Packaging Industry:** Disruptive innovation opportunity: Develop innovative packaging solutions for quick chilling and convenient transportation of beverages. - **Retail Industry:** Disruptive innovation opportunity: Partner with craft brewers to offer exclusive and unique brews to attract beer enthusiasts. ## Related on Trend Hunter - [Brooklyn-Inspired Golden Lagers](https://www.trendhunter.com/trends/golden-lagers.md) - [Pineapple-Infused Kolsch Beers](https://www.trendhunter.com/trends/pineapple-kolsch-beer.md) - [Sippable Summer Pale Lagers](https://www.trendhunter.com/trends/cool-tricks-ipl.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Peach Purée-Infused Ales](https://www.trendhunter.com/trends/campanology-peach-ale.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md)