# Organic Runway-Inspired Cosmetics Joséphine Makes Cruelty-Free & Sustainably Packaged Products By Laura McQuarrie | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josephine References: [huffingtonpost](https://www.huffingtonpost.ca/entry/indie-beauty-brands_us_5b840011e4b0cd327dfe87b1) & [josephinecosmetics](https://josephinecosmetics.com/) Joséphine Cosmetics makes [luxurious, organic, cruelty-free](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) and sustainably packaged products that take inspiration from the hottest runway styles, proving that it's more than possible for consumers to keep up with of-the-moment aesthetics in an ethical way. Some of the newest products to be launched by Joséphine Cosmetics include its Rose Rejuvenate Organic Tonic Elixir, The Eye Opener [cream eyeshadow](https://www.trendhunter.com/trends/oceanly-eyeshadows) and The Veil, which is described as "a cross between a skin healing elixir and a complexion-enhancing bronzer." The brand's many products are also organized into companion sets and skincare collections that are elegantly packaged in glass for the sake of premium presentation, but also so that the empty containers may easily be reused, repurposed or recycled. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 47% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Organic Beauty:** Brands can create luxurious, sustainable and cruelty-free beauty products by using organic ingredients and eco-friendly packaging. - **Runway-inspired Cosmetics:** Fashion trends can inspire the development of innovative and trendy cosmetics that appeal to the latest consumer demand. - **Reusable Packaging:** Sustainable and eco-friendly packaging that can be reused, repurposed or recycled can be a unique selling point for brands that value environmental responsibility. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can cater to the growing consumer demand for eco-friendly and sustainable cosmetics that don't compromise on luxury and style. - **Fashion and Apparel:** Fashion trends can drive the production of innovative cosmetics that align with the latest fashion and consumer trends. - **Sustainability and Recycling:** Companies that specialize in sustainability and recycling can develop eco-friendly packaging solutions that appeal to beauty and personal care brands looking to make an impact and prioritize values for environmental responsibility. ## Related on Trend Hunter - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Berry-Inspired Kids Makeup Kits](https://www.trendhunter.com/trends/childrens-cosmetics.md)