# Face-Printed Menswear The Joseph Turvey Debut Collection Features Bold Graphics By Jana Pijak | Published 2012-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joseph-turvey References: [dazeddigital](http://www.dazeddigital.com/fashion/article/12573/1/ma-12-london-college-of-fashion-exhibition) & [trendcrib](http://www.trendcrib.com/post/17096612459/challenging-traditional-menswear-london-college-of-fashi) The Joseph Turvey debut collection is featured in the MA_12 [London College of Fashion](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) exhibition. Displaying a high level of quality and craftsmanship, this expressive and avant-garde collection is a contemporary take on classic sportswear styles. From knits that vary in texture to face-printed shirting, this bold collection has an undeniable graphic quality that is fashion-forward and fearless with its use of rich color. Graduating with a MA in Fashion Design Technology, designer Joseph Turvey's effortlessly cool styles take center stage, revealing the rising star's immense talent. This collection explores the idea of illusion, featuring hand-illustrated portraits of mens’ faces, digitally printed, onto textiles. With a bold concept in mind, the designer aims to challenge traditional menswear by taking [classic cuts](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and executing them in an innovative and unexpected way. Image Credit: Joseph Turvey ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Face-printed Fashion:** New opportunities for fashion designers to experiment with 3D printing and digital art to create avant-garde designs. - **Contemporary Sportswear:** Disruptive innovation opportunities for clothing manufacturers to create high-end, technically superior garments with a sportswear aesthetic. - **Illusionistic Textiles:** Emerging trend of incorporating illusionistic or trompe l'oeil aspects in clothing designs that allow a new wave of designers to gain exposure in fashion industry. ### Sectors Adopting This - **Fashion:** Fashion designers and brands can tap into the new trend of face-printed clothing and contemporary sportswear designs to attract fashion-forward consumers. - **Textile Printing:** Innovation opportunities for textile manufacturers to develop advanced printing technology that enable designers to create illusionistic designs with a high level of precision and detail. - **Sportswear Manufacturing:** Traditional sportswear manufacturers can leverage the trend of contemporary sportswear design to stay ahead in the rapidly evolving fashion industry and compete with high-end fashion brands. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)