# Deadly Shoe Photoshoots The Series by Joseph Ford for Sneakers Magazine is Fear-Inducing By Meghan Young | Published 2014-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joseph-ford-for-sneakers-magazine References: [fubiz.net](http://www.fubiz.net/2014/03/28/joseph-ford-for-sneakers-magazine/) & [josephford.net](http://www.josephford.net/) The photo series shot by Joseph Ford for Sneakers Magazine is unsurprisingly imaginative. This is, after all, the same person who created the [landscape-blending apparel](http://www.trendhunter.com/trends/aerial-landscapes) series for Süddeutsche Zeitung Magazin. Although still revolving around fashion items, the theme is not as pleasant. Instead, it appears to deal with some deep-seeded fear of snakes, spiders and crocodiles. Whether a single shoe is thrown into a gladiator-like ring and attacked by spiders or another is thrown into a box of snakes, the photo series shot by Joseph Ford for Sneakers Magazine will make people's spin shiver and skin crawl. Yet each deadly scene is situated against a brightly colored backdrop that gives them a cheerful spin. Lacoste, Nike, Puma and more make appearances. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Imaginative Fashion Photography:** The photo series showcases the potential for creativity and storytelling within the fashion photography industry. - **Exploring Fears and Emotions Through Fashion:** The use of snakes, spiders, and crocodiles creates an opportunity for brands to tap into consumers' deep-seated fears and provoke emotional responses through fashion marketing. - **Contrasting Dark Themes with Vibrant Backdrops:** The juxtaposition of deadly scenes against brightly colored backdrops presents a disruptive innovation opportunity to create visually striking and attention-grabbing fashion campaigns. ### Who This Affects Most - **Fashion Photography:** Opportunity to experiment with unconventional concepts and push the boundaries of fashion photography. - **Fashion Brands:** Brands can leverage dark and fear-inducing themes to create unique and memorable marketing campaigns that resonate with consumers. - **Fashion Marketing:** Incorporating contrasting elements in marketing campaigns can help brands stand out and capture consumers' attention in a crowded market. ## Related on Trend Hunter - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Zodiac Snakeskin-Finished Boots](https://www.trendhunter.com/trends/dr-martens-year-of-the-snake.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Bigfoot-Inspired Bizarre Footwear](https://www.trendhunter.com/trends/ninlo.md) - [Reptilian-Inspired Bold Sneakers](https://www.trendhunter.com/trends/glowaconstrictor.md) - [Couture Technical Sneaker Models](https://www.trendhunter.com/trends/juntae-kim.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md)