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# Sculpturally Slouchy Fashions
The Joseph Fall 2013 Ready-to-Wear Collection is Over-Sized

By Katie Pagnotta | Published 2013-02-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/joseph-fall-2013
References: [style](http://www.style.com/fashionshows/review/F2013RTW-JOSEPH) & [joseph](http://www.joseph.co.uk/)

The Joseph Fall 2013 ready-to-wear collection is a transcendence from editorial looks to well-executed basics. Lead designer Louise Trotte redefined the label and invested time and energy into manifesting a collection consisting of luxury staples that are easily interchangeable.

Joseph is a label that is reinventing itself and its direction. The point of view of the 2013 ready-to-wear collection is slouchy, sculptural and relies on volume for drama. Stand-outs from the intense series include luxurious over-sized graphic sweaters, lambskin jackets, tiger-stripe suede pants, slim-fit striped trousers and voluminous coats. One absolute must-purchase from the collection is the black and white chevron-patterned sheepskin coat.

The Joseph Fall 2013 ready-to-wear collection is a triumph and marks a new chapter in the label's fashion direction.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 91% | Activity: 86% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Transcendent Basics:** The Joseph Fall 2013 ready-to-wear collection redefines basics, providing an opportunity for brands to create luxury staples that are easily interchangeable.
- **Sculptural Volumes:** The collection relies on slouchy, sculptural designs that utilize volume for dramatic effect, inspiring designers to experiment with shape and proportion.
- **Graphic Patterns:** The use of oversized graphic sweaters and chevron-patterned coats in the collection presents an opportunity for brands to incorporate bold graphic patterns into their designs.

### Who This Affects Most

- **Fashion:** The Joseph Fall 2013 collection's focus on reinvention and sculptural volumes opens up opportunities for designers and brands in the fashion industry to explore new directions and styles.
- **Luxury:** The collection's emphasis on luxury staples and high-quality materials like lambskin and suede creates opportunities for luxury brands to create high-end, standout pieces.
- **Textile:** The use of graphic patterns and different fabrics, such as sheepskin, presents opportunities for textile manufacturers to create innovative materials for fashion designers to use in their collections.

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