# Trippy Wall Typography The 'Anamorphic Typography' Installation by Joseph Egan and Hunter Thomson By Vittoria Natarelli | Published 2010-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/joseph-egan-and-hunter-thomson References: [designyoutrust](http://designyoutrust.com/2010/08/05/anamorphic-typography-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [vectroave](http://vectroave.com/2010/08/optical-illusion-anamorphic-typography/) This '[Anamorphic Typography](https://www.trendhunter.com/trends/orma-chair)' installation by Joseph Egan and Hunter Thomson will make you want to [repaint your home](https://www.trendhunter.com/trends/immersive-surfaces). Their incredible typography works will undoubtedly leave guests bending over backwards in order to read the featured phrases. Toying with the audience's perceptions, Joseph Egan and Hunter Thomson have managed to compose this creative and exciting installment which interacts with its viewers. **Implications** - Optical illusions have remained relevant in the art industry for centuries, and are the earliest form of interactive art. What's amazing about [optical illusions](https://www.trendhunter.com/trends/moving-furniture) is their ability to be as interactive as any digital work without the use of technology. Ultimately, consumers will always enjoy an element of action. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Anamorphic Typography:** Disruptive innovation opportunity: Explore the use of anamorphic typography in digital marketing campaigns to create a memorable and interactive experience for consumers. - **Interactive Art:** Disruptive innovation opportunity: Incorporate interactive elements into traditional art forms, such as paintings or sculptures, to engage and captivate viewers in new and exciting ways. - **Optical Illusions:** Disruptive innovation opportunity: Apply optical illusion techniques to product packaging or advertising designs to create a visually captivating and attention-grabbing experience for consumers. ### Who This Affects Most - **Art:** Disruptive innovation opportunity: Collaborate with artists to integrate technology and interactive components into traditional art forms, opening up new avenues for creative expression. - **Digital Marketing:** Disruptive innovation opportunity: Experiment with incorporating interactive and immersive experiences, such as anamorphic typography, into digital marketing campaigns to enhance consumer engagement and brand recall. - **Packaging Design:** Disruptive innovation opportunity: Utilize optical illusion techniques in packaging design to create a visually captivating and memorable product presentation that stands out on store shelves. ## Related on Trend Hunter - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md)