# Dark Saharan Shoots The Josefine Nielsen Dansk SS12 Editorial is Minimalist and Futuristic By Meghan Young | Published 2012-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josefine-nielsen-dansk-ss12 References: [fashiongonerogue](http://fashiongonerogue.com/josefine-nielsen-sean-mcmenomy-dansk-ss-2012/) & [danskmagazine](http://danskmagazine.com/) Tribal, saharan themes are often colorful and exotic; the Josefine Nielsen Dansk SS12 editorial may focus on this theme, but in a darker and more futuristic way. Alternating between color and monochromatic shots, this editorial still has an exotic appeal, although in a more subtle way. The desert landscape is barely recognizable and the indoor settings are abstractly shot to give them a minimalist aesthetic. Nevertheless, the Josefine Nielsen Dansk SS12 editorial takes place in Africa. Lensed by Sean McMenomy, the Josefine Nielsen Dansk SS12 editorial features a two-toned wardrobe, which was styled by Anne Stockmann. As though clad in armor, Nielsen's warrior looks are completed by beauty artist Trine Skjøth. who opted for thick eyeliner and slicked-back hair. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion:** The editorial showcases a minimalist aesthetic, presenting an opportunity for fashion brands to create sleek and streamlined designs. - **Futuristic Photography:** The use of abstract and monochromatic shots in the editorial suggests an opportunity for photographers to explore futuristic and avant-garde styles. - **Ethnic-inspired Fashion:** The tribal and saharan themes in the editorial can inspire fashion brands to incorporate ethnic influences into their designs. ### Who This Affects Most - **Fashion:** The editorial offers an opportunity for fashion brands to reimagine traditional designs and create innovative pieces. - **Photography:** The editorial demonstrates an opportunity for photographers to experiment with unconventional styles and techniques. - **Beauty:** The beauty looks in the editorial inspire beauty brands to create bold and edgy makeup styles that complement futuristic fashion trends. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Southern Africa-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/messika.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)