# Intense Sweaty Photography Josefine Ekman Nilsson in the Costume Norway July 2010 Spread By Zoe Badley | Published 2010-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/josefine-ekman-nilsson References: [glamcheck](http://www.glamcheck.com/blog/2010/07/05/josefine-ekman-nilsson-costume-norway-july/) & [costume.dk](http://costume.dk/) I must be the only person in the world that ends up looking like a hot mess when I do any sort of physical activity, because Josefine Ekman Nilsson in Costume Norway looks miles away from disastrous. Of course the editorial is entitled '[Sports Wear](https://www.trendhunter.com/trends/nikeskims-collection),' and instead of being sweaty or disgusting, this [fashion model](https://www.trendhunter.com/trends/modeloffduty-essentials) looks sexy and tempting. Be sure to check out the gallery for more sensuous shots from Josefine Ekman Nilsson in Costume Norway July 2010. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fitness Fashion:** Opportunity for disruptive innovation in creating athletic wear that is both functional and stylish. - **Athlete-driven Marketing:** Opportunity for disruptive innovation in leveraging athletes as brand ambassadors and influencers in marketing campaigns. - **Performance Photography:** Opportunity for disruptive innovation in capturing and showcasing the physical prowess of athletes through photography. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the sports fashion industry by combining style and functionality in athletic wear. - **Marketing & Advertising:** Opportunity for disruptive innovation in athlete-driven marketing strategies that resonate with consumers. - **Photography:** Opportunity for disruptive innovation in performance photography techniques to capture the intensity and beauty of physical activity. ## Related on Trend Hunter - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Perspiration-Analyzing Fitness Trackers](https://www.trendhunter.com/trends/sweat-fitness-tracker.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md)