# Offline Social Media Simulations José Lourenço Brings Instagram Icons into Reality By Laura McQuarrie | Published 2013-07-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jose-lourenco References: [lustik.tumblr](http://lustik.tumblr.com/post/54989537428/instagram-bringing-instagram-to-life-with) & [instagram](http://instagram.com/joselourenco) José Lourenço is a creative [Instagram](https://www.trendhunter.com/trends/ai-generated-world) user who brings the icons from the photo-sharing social network into real life. Instagram users will get a notification when someone likes a photo they have posted or receive a [new follower](https://www.trendhunter.com/trends/streets-of-toronto). The heart or simple silhouette of a person the symbol used by Instagram, but Lourenço has taken it a step further and invented his own outrageous ones. The photos this artist posts to his Instagram account include a yin and yang symbol above a statue of a Buddha or an icon of a fish above a body of water. This photo series makes Lourenço seem like he is living in a world where everything is expressed in [Instagram symbols](https://www.trendhunter.com/trends/finder-icon-backpack). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Offline Social Media:** Exploring ways to bring social media interactions into the physical world through creative and tangible experiences. - **Iconic Innovations:** Using popular social media symbols as inspiration to create unique and visually appealing designs for various products. - **Personalized Communication:** Creating customized symbols and icons to represent individuality and personal expression in social media interactions. ### Who This Affects Most - **Art and Design:** Opportunity to incorporate social media icons and symbols into various artistic creations and installations. - **Fashion and Accessories:** Integrating social media symbols into apparel, accessories, and merchandise to create trendy and Instagram-worthy products. - **Marketing and Advertising:** Utilizing social media symbols in marketing campaigns and advertisements to attract and engage tech-savvy consumers. ## Related on Trend Hunter - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Retro Social App Devices](https://www.trendhunter.com/trends/retro-instagram-gadget.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Creativity-Celebrating Social Media Awards](https://www.trendhunter.com/trends/instagram-rings.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md)