# Pop-Up Timepieces Time Jumps Out at You with the Jose Hurtado Hide Watch By Summer Luu | Published 2010-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jose-hurtado-hide-watch References: [yankodesign](http://www.yankodesign.com/2010/10/14/stop-time/) & [geeky-gadgets](http://www.geeky-gadgets.com/hide-watch-14-10-2010/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) The Jose Hurado Hide Watch literally hides the time until you push a button, then the day's hour jumps out at you with protruding time-telling hands. In a thick wrist band, the watch resembles a [bold cuff bracelet](https://www.trendhunter.com/trends/cuff-watch) with the time slyly concealed within. When you need to know what time of the day it is, a quick push of a button releases the barred hour and minute hands to show a [pop-up clock](https://www.trendhunter.com/trends/terra-nova-jumping-hour). The Jose Hurado Hide Watch is a unique, fun and [interactive way to tell time](https://www.trendhunter.com/trends/type-8-daniel-engelberg). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Interactive Time-telling:** The Jose Hurtado Hide Watch offers a unique and interactive way to tell time by concealing the hour and minute hands until a button is pushed, making it a great trend for innovative timepieces. - **Pop-up Design:** The pop-up feature of the Jose Hurtado Hide Watch, where the hour and minute hands jump out when the button is pressed, is a trendy design that can inspire other innovative products. - **Discreet Timepieces:** The concept of hiding the time within a thick wristband, as seen in the Jose Hurtado Hide Watch, is a growing trend in the watch industry, offering discreet time-telling options. ### Where This Applies - **Fashion Accessories:** The Jose Hurtado Hide Watch combines fashion and functionality, making it an ideal trend for the fashion accessories industry to explore disruptive innovations. - **Tech Gadgets:** The interactive and pop-up features of the Jose Hurtado Hide Watch make it a trend that can be applied to tech gadgets, creating unique and engaging user experiences. - **Luxury Timepieces:** Luxury watch brands can take inspiration from the discreet and unique design of the Jose Hurtado Hide Watch, creating innovative timepieces that offer both style and functionality. ## Related on Trend Hunter - [Hidden Bottle Opener Timepieces](https://www.trendhunter.com/trends/leverage-watch.md) - [All-Black Minimalist Timepieces](https://www.trendhunter.com/trends/bremont-jumping-hour-watch.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Luxe Joystick Timepieces](https://www.trendhunter.com/trends/black-hole-tourbillon.md) - [Shirt Cuff-Integrated Timepieces](https://www.trendhunter.com/trends/cuff-watch.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md)