# Ethereal Ethnic Fashions The Jose Ferreira Chinatown Shoot Fuses Couture and Culture By Tia Clarke | Published 2013-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jose-ferreira-chinatown-shoot References: [behance.net](http://www.behance.net/gallery/China-Town/6429789) This fantastically [futuristic fashion shoot](https://www.trendhunter.com/trends/the-future-is-not-set) by Lisbon based photographer Jose Ferreira is fierce. The young artist shot the series for Spanish fashion magazine Di Moda. The model's striking horned hairstyle and [urban clothing](https://www.trendhunter.com/trends/day-3-capsule-2) are perfectly juxtaposed with the eclectic nature of the Chinatown setting. The model is seen stomping purposefully through the supermarket doing a fashionable supermarket sweep, enjoying some noodles and posing in funky sportswear jackets in an underground car park. The mixture of [high-fashion in such an everyday setting](https://www.trendhunter.com/trends/contemporary-femininity) gives this photo shoot edge. Jose Ferreira is a 26-year-old Portuguese photographer and a recent graduate of a Visual Arts program. He has been working in the industry since 2007 on a number of fashion shoots and documentary projects. His fashion editorials have appeared in BLANC magazine, Fashiongun and Men's Health. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Fashion:** Explore the fusion of technology and fashion creating avant-garde looks that appeal to new consumers. - **Ethnic Couture:** Recognize the potential of cross-cultural fashion, integrating traditional clothing styles with modern aesthetics. - **Urban Sportswear:** Experiment with informal clothing inspired by urban subcultures and sports fashion, designed for casual and comfortable street looks. ### Where This Applies - **Fashion:** Innovate by exploring new forms of expression in the fashion industry that mix traditional and modern aesthetics. - **Photography:** Rethink traditional fashion editorial photography by experimenting with alternative settings and unconventional poses. - **Marketing:** Develop strategies that engage younger consumers by leveraging cultural diversity and urban-style influences. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md)