# Effervescent Canned Tequila Cocktails The Jose Cuervo Sparkling Cocktails Come in Two New Flavors By Michael Hemsworth | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jose-cuervo-sparkling-cocktails References: [csnews](https://www.csnews.com/jose-cuervo-sparkling-cocktails) & [cuervo](https://cuervo.com)  The Jose Cuervo Sparkling Cocktails have been given a revamp with several new options to choose from to position it perfectly as a satisfyingly effervescent canned libation to enjoy. The cocktails now come in two new sparkling flavors including the Tequila Mule and the Pink Lemonade Margarita, which are both crafted with a range of refreshing ingredients. The cocktails are made with the brand's signature tequila to give them a more complex flavor profile compared to other options on the market. The new Jose Cuervo Sparkling Cocktails are being launched nationwide in the US in four-packs priced at $12.99 and boast eye-catching branding that's as colorful as they are flavorful. The drinks come as part of the next wave of canned cocktails that mimic the flavor of popular recipes. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 44% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Cocktail Boom:** With the introduction of effervescent canned cocktails, a new market is emerging for mixologists and bartenders to experiment with canned cocktails. - **Innovative Flavored Beverages:** The use of unexpected ingredients like tequila can bring new flavors and disrupt traditional beverage markets such as soda and energy drinks. - **Effervescent Drinks for Convenience:** Canned tequila cocktails are catering to a growing consumer trend for portable, flavorful drinks that are easy to consume on the go. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can introduce new, innovative flavors and mixtures by incorporating tequila into their product lineups. - **Canned Beverage Manufacturing:** Effervescent canned cocktails are a new market for beverage manufacturers to explore and scale up production for consumers who prioritize convenience. - **Beverage Marketing and Design:** The colorful branding and unique flavor profiles of canned cocktails have created a new industry for agencies to design eye-catching packaging and targeted marketing campaigns. ## Related on Trend Hunter - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Festively Flavored Tequila Cocktails](https://www.trendhunter.com/trends/mistletoe-margarita.md) - [Sparkling Tequila Cocktails](https://www.trendhunter.com/trends/suerte-tequila.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md)