# AI Chocolate Bar Campaigns SNICKERS Launches a Generative AI Campaign with José Mourinho By Debra John | Published 2024-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jos-mourinho References: [snickersowngoal](https://snickersowngoal.co.uk/) & [instagram](https://www.instagram.com/snickers/?hl=en1)  SNICKERS has unveiled a groundbreaking generative AI campaign featuring the legendary football manager, José Mourinho. This innovative campaign leverages cutting-edge artificial intelligence to create personalized and engaging content that resonates deeply with football fans and consumers worldwide. SNICKERS has partnered with Meta to integrate this bespoke AI-powered José Mourinho with WhatsApp. This AI-powered replica has been "trained to accurately mimic the personality of a prominent figure like José Mourinho. It generates unlimited original video content designed for wide distribution and sharing." According to Gülen Bengi, Chief Growth Officer Mars Snacking & Lead CMO Mars Inc., “At Mars, we believe in building Brand Worlds where iconic brands create remarkable experiences...to engage and co-create together. Always at the center of culture, always moving at the speed of technology...Our first-of-its-kind Snickers campaign stands as a testament to this, delivering consumer co-creation and personalization at a scale that was unimaginable until very recently before GenAI became part of our toolbox." Image Credit: SNICKERS ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 95% | Activity: 95% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Generative-AI in Advertising:** Generative AI is being utilized to create highly personalized and engaging ad content, transforming traditional marketing strategies. - **Celebrity-driven AI Campaigns:** The use of AI to replicate the personalities of celebrities for marketing purposes is pioneering new ways of interacting with fanbases. - **Consumer Co-creation:** Brands are incorporating generative AI to enable consumers to co-create content, fostering deeper involvement and engagement. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is leveraging AI-driven campaigns to connect with consumers on a more personalized level. - **Digital Advertising:** AI is revolutionizing digital advertising by offering unprecedented levels of customization and audience targeting. - **Sports Marketing:** Innovative AI technology is being adopted in sports marketing to enhance fan experiences and create unique, memorable content. ## Related on Trend Hunter - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [GenAI Avocado Campaigns](https://www.trendhunter.com/trends/guacline.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md)