# Aging Customer Campaigns These Jornal de Londrina Ads Remind You News Grows Old By Amelia Roblin | Published 2011-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jornal-de-londrina-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/jornal_de_londrina_londrinas_newspaper_football_player) & [tif.br](http://www.tif.com.br/) Everything has got a lifespan, some things shorter than others, and these Jornal de Londrina ads point out that something as up-to-the-minute as the news has one of the [most instantaneous expiry dates](https://www.trendhunter.com/trends/expired-sauce-hunt) that render your local chronicle redundant within just a few days. The aim of this campaign by TIF Comunicação of Brazil is to remind readers to [hold the delivery of their newspapers](https://www.trendhunter.com/trends/delay-the-delivery) while they're out of town. The implications of such an action are clearly twofold, on the one hand the customer is not left with a buildup of unnecessary reading materials and the consequent guilt around wasting paper, and on the other, the organization saves money and resources through the process of printing and consignment. These three Jornal de Londrina ads attempt to appeal to the client's concerns, depicting [patiently aging subscribers](https://www.trendhunter.com/trends/journal-concept) on the front porch of their homes. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Instantaneous Information:** Opportunity to develop innovative platforms that provide real-time news and could potentially replace traditional newspapers. - **Sustainability Awareness:** Opportunity for businesses to create eco-friendly campaigns that not only reduce waste but also save resources and costs. - **Remote Accessibility:** Opportunity to develop digital platforms that allow customers to access news and other relevant information remotely. ### Sectors Adopting This - **Media and Publishing:** Opportunity to innovate by creating digital platforms that offer real-time news and are eco-friendly. - **Advertising:** Opportunity to create campaigns that promote sustainability and awareness towards eco-friendly practices. - **Technology:** Opportunity to develop remote accessibility and digital platforms that offer real-time news and other relevant information. ## Related on Trend Hunter - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md)