# Abstract Logo Mash-Ups These Jorge Oswaldo Designs Reconstruct Famous Brand Logos By Tia Clarke | Published 2013-04-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jorge-oswaldo References: [designtaxi](http://designtaxi.com/news/356906/Bright-Though-Provoking-Paintings-Of-Deconstructed-Famous-Logos/) & [jorgeoswaldo](http://jorgeoswaldo.com/portfolio/paintings/) These Jorge Oswaldo images feature bold and abstract interpretations of some of the most famous logos around today. From the interlocking [Chanel](https://www.trendhunter.com/trends/chanel-geometry-set) Cs to [Coca-Cola's](https://www.trendhunter.com/trends/sam-keller) distinctive calligraphy and Nike's bold font, these images showcases that we can even recognise these brands when they are obscured. The modern artist explains that "by removing corporate logos from their original settings, and applying them in a different context, I have re-contextualized their original meaning within a hyper-modern framework." See how many of these famous logos you can guess from these abstract and fragmented designs. There are even some social-media influenced entries in there, such as the iconic [Twitter](https://www.trendhunter.com/trends/about-silk) blue bird. These images makes us think about how much impact these brands have had on modern pop culture. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Abstract Logo Interpretations:** Brands can explore unique design perspectives by commissioning artists to produce abstract interpretations of their logos. - **Hyper-modern Branding:** Re-contextualizing traditional branding elements into a hyper-modern framework can elevate brand recognition and evoke new meaning. - **Social-media Influenced Design:** Incorporating social-media influenced elements into traditional branding can enhance a brand's connection with younger audiences. ### Where This Applies - **Graphic Design:** Graphic design firms and artists can offer unique solutions in branding by exploring abstract and hyper-modern design interpretations. - **Advertising:** Advertising agencies can leverage abstract logo interpretations to generate buzz and capture consumer attention. - **Fashion:** Fashion brands can explore unique branding possibilities with abstract logo interpretations that can also be adapted into textile design. ## Related on Trend Hunter - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md)