# Sparkling Influencer Apparel PrettyLittleThing Joined with Jordyn Woods for a New Collection By Riley von Niessen | Published 2020-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordyn-woods1 References: [prettylittlething.us](https://www.prettylittlething.us/shop-by/collections/jordyn-woods.html?123) UK-based fashion label and retailer [PrettyLittleThing](https://www.trendhunter.com/trends/la-la-anthony) has announced the launch of a new [collaborative collection](https://www.trendhunter.com/trends/pleasing-and-jw-anderson), featuring a selection of bold styles that take design cues from [social media celebrity](https://www.trendhunter.com/trends/nara-smith-2) Jordyn Woods. The collection is showcased in a stylized editorial that shows Woods sporting the different pieces. This includes diamante mesh ensembles, hooded faux fur coats, body-sculpting sets that are made from PVC material, flattering mini dresses, and more. With bold prints and materials, the collaborative designs are perfect for anyone looking to spice up their wardrobe with some head-turning pieces. Woods spoke to her partnership with PrettyLittleThing, stating "What I love about this collection is that it’s different than anything I have ever done and it’s a lot more fun and out there, and I think it’s a good time for people to just have fun with what they’re wearing.” Image Credit: PrettyLittleThing ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 92% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Celebrity Collaborations:** Opportunities for fashion brands to create unique collections in collaboration with social media influencers and celebrities to attract a wider audience. - **Bold Prints and Materials:** The use of eye-catching prints and unconventional materials in fashion, allowing brands to stand out and appeal to individuals looking for unique wardrobe options. - **Body-sculpting Sets:** The rise of body-sculpting apparel made from materials like PVC, offering innovative and figure-enhancing options for individuals seeking flattering and fashionable outfits. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore collaborations with influencers and celebrities to create exclusive collections, boosting brand visibility and customer engagement. - **Textile and Material:** Manufacturers of bold prints and unconventional materials can cater to the demand for unique and eye-catching fashion choices, providing brands with innovative options for their designs. - **Athleisure and Shapewear:** Athleisure and shapewear brands have the opportunity to incorporate body-sculpting sets made from materials like PVC, offering fashionable and flattering options for individuals who prioritize both comfort and style. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Timeless Influencer-Backed Womenswear](https://www.trendhunter.com/trends/mint-velvet.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md)