# BIG Fans Make Social Statement Fat Everyday Women at Jordan's Lingerie Launch By mediterranean | Published 2008-03-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jordans-lingerie References: [dailymail](http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=526769&in_page_id=1773) Jordan (Katie Price) made a social statement at the launch of her new lingerie range for "George at [Asda](https://www.trendhunter.com/trends/nanzones)" at The Worx in London. She was joined by some of her **biggest** fans for modeling the line in front of the press, after putting the call out for [everyday women to join](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) and help her at the launching event. She said: "I decided that I wanted girls from my [fan club to model](https://www.trendhunter.com/trends/limitless-campaign) [the range] with me in front of the press so I got them to write in and then I chose six girls." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Inclusive Fashion:** Opportunity for brands to cater to a wider range of body types and sizes in the fashion industry. - **Fan Engagement:** Opportunity for businesses to involve their fan communities in promotional events and campaigns, creating a more personal connection. - **Social Impact Marketing:** Opportunity for brands to make a social statement by featuring diverse and everyday people in their marketing campaigns. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in the fashion industry can include designing and producing inclusive clothing lines that cater to a wider audience. - **Event Planning:** Disruptive innovation opportunities in event planning can involve creating experiences that engage fans and allow them to be actively involved in brand promotion. - **Marketing and Advertising:** Disruptive innovation opportunities in marketing and advertising can revolve around campaigns that prioritize social impact and diversity representation. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Intimate Customized Denim Events](https://www.trendhunter.com/trends/friends-with-mars.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md)