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# Unique Sports Shoes
Jordan Announced the Release of the Desert Elephant 3s

By Bryce Mason | Published 2022-04-21 | Updated 2022-04-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jordans-elephant-animal-shoe
References: [hypebeast](https://hypebeast.com/2022/3/air-jordan-3-desert-elephant-ct8532-008-release-info)

Air Jordan is set to release a new dessert and elephant-themed sneaker to its line of Jordan 3s. The unique-looking Desert Elephant 3s made its first appearance in ads in February and is finally set to hit the online market. This model is a different look from the rest of the line. Unlike most [Air Jordan 3](https://www.trendhunter.com/trends/rare-air) shoes that feature a single color scheme and the usual elephant print and texture, this reinvention went a step further in making these shoes distinct.

The shoe is composed of black/sail and fossil stone colors. Owner Michael Jordan is said to have chosen this unusual design scheme to give sneakerheads a more "[luxurious](https://www.trendhunter.com/trends/air-jordan-mule-loafer)" look and feel to the shoe.

This shoe is set to release on April 30 and is expected to draw attention.

Image Credit: Jordan Brand

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 72% | Activity: 68% | Freshness: 12%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Luxury Athletic Footwear:** Incorporating luxurious design elements into athletic footwear to appeal to fashion-conscious consumers.
- **Animal-inspired Sneakers:** Creating sneakers inspired by animals to create unique and eye-catching designs.
- **Reinvented Classic Sneakers:** Reimagining classic sneaker models by incorporating unconventional colors and textures to appeal to a more daring consumer base.

### Industries Being Reshaped

- **Athletic Footwear:** Major athletic footwear brands can differentiate their products by appealing to fashion-conscious consumers through luxurious design elements.
- **Fashion & Accessories:** Fashion companies can expand into athletic footwear by creating animal-inspired and unique sneakers to draw attention to their brand and products.
- **Online Retail:** Online retailers can cater to consumers looking for unique and reinvented classic sneakers by offering a wider selection of unconventional sneakers.

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