# British Highway-Inspired Fall Fashion JORDANLUCA Presents a New Capsule for the FW23 Season By Amy Duong | Published 2023-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordanluca References: [hypebeast](https://hypebeast.com/uk/2023/9/jordanlucas-fall-winter-2023-menswear-womenswear-campaign) Luca Marchetto and Jordan Bowen work together to form the London-based fashion label [JORDANLUCA](https://www.trendhunter.com/trends/jordanluca-1). The brand now launches its newest collection designed for the Fall/Winter 2023 season continuing to celebrate London as it usually does. Celebrating its roots, the new campaign is shot by Thomas Cristiani and explores British highways with models wearing [tailored apparel](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) that explores traditional office uniforms. The capsule also features items such as sheer dresses, knitwear, and more. The brand also continues with custom shirts that are redesigned with patterns including a shredded snakeskin print and plaid looks inspired by trucker uniforms. It is rounded out with some casual apparel such as [distressed and flared denim](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) and dress shirts with dual collars. Image Credit: Thomas Cristiani, [hypebeast](https://hypebeast.com/uk/2023/9/jordanlucas-fall-winter-2023-menswear-womenswear-campaign) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 14% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **British Highway-inspired Fashion:** The new JORDANLUCA collection draws inspiration from British highways, resulting in tailored apparel with a unique twist. - **Sheer Apparel:** The Fall/Winter 2023 collection includes sheer dresses and tops, adding a touch of elegance to the overall look. - **Redesigned Custom Shirts:** JORDANLUCA showcases custom shirts with innovative patterns, such as shredded snakeskin print and plaid designs resembling trucker uniforms. ### Who This Affects Most - **Fashion:** The JORDANLUCA collection presents disruptive innovation opportunities in the fashion industry, combining traditional office uniforms with contemporary elements. - **Apparel:** The inclusion of sheer dresses and tops in the Fall/Winter 2023 collection presents innovative opportunities in the apparel industry, offering a stylish and sophisticated choice for customers. - **Design:** JORDANLUCA's redesigned custom shirts with unique patterns open up disruptive innovation opportunities in the design industry, bridging the gap between traditional and modern aesthetics. ## Related on Trend Hunter - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [British-Inspired Collaborative Apparel](https://www.trendhunter.com/trends/jw-anderson-and-uniqlo-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)