# Lifestyle Basketball Sneakers The Jordan Westbrook 0 is the First of Its Kind for the Nike Brand By Meghan Young | Published 2015-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-westbrook-0 References: [news.nike](http://news.nike.com/news/jordan-brand-introduces-the-westbrook-0) The Jordan Westbrook 0 happens to be the first of its kind for the basketball apparel brand. It's a [lifestyle shoe](https://www.trendhunter.com/trends/pure-money) that is not meant to be worn on the courts. A stylish evolution inspired by basketball superstar and budding fashion influencer Russell Westbrook, who played a big part in shaping its look. He wanted to make sure it paid tribute to some of the most popular [Air Jordan silhouettes](https://www.trendhunter.com/trends/jordan-retro-1-high). About the Jordan Westbrook 0, Russell says, "The goal was to keep the design for the Jordan Westbrook 0 clean and versatile, with a nod to Jordan heritage. It was important for the shoe to embody my sense of style and have the potential to be be [dressed up or dressed down](https://www.trendhunter.com/trends/new-balance-001)." The simple and sleek shoe is available in various colors. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Lifestyle Basketball Sneakers:** Opportunity for disruptive innovation in creating lifestyle-focused basketball footwear that blends style and performance. - **Basketball Fashion Influencers:** Opportunity for disruptive innovation in collaborating with basketball superstars to create fashion-forward apparel and accessories inspired by the sport. - **Versatile Footwear Design:** Opportunity for disruptive innovation in designing footwear that can be easily dressed up or dressed down for different occasions. ### Industries Being Reshaped - **Sports Apparel:** Opportunity for disruptive innovation in creating basketball apparel that combines performance, style, and versatility. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating trendy apparel and accessories influenced by basketball culture. - **Footwear:** Opportunity for disruptive innovation in designing versatile footwear that can cater to both athletic and fashion-conscious consumers. ## Related on Trend Hunter - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Slip-On Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-mule.md) - [Dynamic Athlete-Backed Basketball Shoe](https://www.trendhunter.com/trends/zion-4.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Luxurious Sporting Statement Pieces](https://www.trendhunter.com/trends/offwhite-co-wilson.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Textural Neutral Sneaker Designs](https://www.trendhunter.com/trends/new-balance-001.md)