# Candid Hipster Captures These Jordan Voth Shots are Whimsical By Jamie Danielle Munro | Published 2011-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-voth References: [photodonuts](http://photodonuts.com/jordan-voth) & [jordanvoth](http://jordanvoth.com/#/page/5d13/fashionlifestyle/) Jordan Voth is a 21-year-old photographer from the United States. These [candid hipster captures](https://www.trendhunter.com/trends/hipstamatic) demonstrate his eye for detail, and talent for bringing out the emotions within his subjects. These Jordan Voth captures portray the essence of youthful living. He presents a carefree aesthetic, yet also brings out a sense of melancholy from each individual. It's as if these people fully enjoy life, but recognize innocence cannot last forever. Voth's lighting techniques also give his photos a [Polaroid-like feel](https://www.trendhunter.com/trends/polaroid-trance-camera), evoking [nostalgic sentiments](https://www.trendhunter.com/trends/vint) from viewers. If these photos are any indication, then Voth is sure to have a promising career ahead. **Implications** - These whimsical photos evoke sentiments of a carefree lifestyle, and offer viewers a sense of escapism. Companies would be wise to incorporate whimsical elements in their campaigns to attract stressed-out consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Whimsical Lifestyle:** Companies can incorporate whimsical elements in their campaigns to attract stressed-out consumers. - **Candid Photography:** There is a growing demand for photographers who can capture candid shots that evoke emotion. - **Nostalgic Aesthetics:** Brands can use nostalgia-inducing visuals to tap into consumers' sentimental desires. ### Who This Affects Most - **Photography:** There is an opportunity for photographers to differentiate themselves by specializing in candid, emotion-evoking shots. - **Fashion:** Fashion brands can incorporate whimsical and carefree elements into their campaigns and product design to appeal to consumers' desire for escapism. - **Advertising:** Advertisers can use nostalgic aesthetics to create ads that tap into consumers' sentimental desires and emotions. ## Related on Trend Hunter - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Event Photo Solutions](https://www.trendhunter.com/trends/joycapture.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md)