# Slip-On High-Tops The Jordan V.2 Grown Shoes are Comfortable Kicks For Everyday Wear By Robyn Currie | Published 2010-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-v2-grown References: [hypebeast](http://hypebeast.com/2010/05/jordan-v2-grown-preview/) & [nike](http://www.nike.com/jumpman23/index.html) The [Jordan](https://www.trendhunter.com/trends/air-jordan-mule-dark-team-red) V.2 Grown shoes has dropped and these rad pieces of footwear take the concept of ultra-comfortable [slip-on footwear](https://www.trendhunter.com/trends/mule-loafer) to a whole new, fashionable, level. Coming in [five different colorways](https://www.trendhunter.com/trends/air-jordan-23-2), the-slimmed down Jordan V.2 Grown shoes mix old-school style with contemporary fabrics and a lightweight build. Perfect for the transitional weather between summer and fall! Look for these in stores starting next month. **Implications** - In recent years, celebrity-endorsed athletic products have expanded to include items of clothing that the endorser themselves has not worn in a field of play. Fans of the athlete are loyal to these products because the athlete is no longer selling just his or herself -- they are selling a lifestyle. Products that show an athletic endorser in a different light, while maintaining the brand's image, stand a good chance of retaining and expanding their fanbase. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Slip-on Footwear:** The trend towards slip-on footwear continues to grow, creating opportunities for comfortable, fashionable shoes that are easy to wear. - **Celebrity-endorsed Clothing:** Celebrity-endorsed clothing that promotes a lifestyle rather than just a product is growing, allowing brands to expand their fanbase with unique product offerings. - **Old-school Style with Contemporary Fabrics:** The combination of classic style and modern materials is a trend that is gaining popularity, providing opportunities for brands to create unique and comfortable products. ### Who This Affects Most - **Athletic Footwear:** The athletic footwear industry can benefit from the growing trend towards slip-on shoes, providing consumers with comfortable, practical options in a highly competitive market. - **Fashion Industry:** The fashion industry can capitalize on the trend towards slip-on shoes by creating fashionable yet comfortable options for everyday wear. - **Athletic Apparel Industry:** The athletic apparel industry can take advantage of the trend towards celebrity-endorsed lifestyle products by creating clothing lines that promote a specific athlete's brand and lifestyle. ## Related on Trend Hunter - [Sneaker-Inspired Slip-On Loafers](https://www.trendhunter.com/trends/air-jordan-mule-dark-team-red.md) - [Slip-On Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-mule.md) - [Luxury Slip-On Hybrids](https://www.trendhunter.com/trends/air-jordan-mule-loafer.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Hybrid Slip-On Sleek Loafers](https://www.trendhunter.com/trends/mule-loafer.md) - [Sporty Perforated Slip-On Shoes](https://www.trendhunter.com/trends/foam-clogs.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)