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# High-Flying Hoop Ads
Dwyane Wade Shows Serious Air Time in Jordan 'This is Flight'

By Matt Ho | Published 2011-12-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-this-is-flight
References: [hypebeast](http://hypebeast.com/2011/12/air-jordan-fly-wade-2-this-is-flight-commercial/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=HspJWTL01Bs)

Dwyane Wade is showing off what his signature sneaker can do in the Jordan 'This is Flight' ad, which displays some serious air time by the [Miami Heat](https://www.trendhunter.com/trends/infinite-auctions) star.

The Jordan 'This is Flight' clip shows Wade playing an intense game on the court. A miscalculation causes the ball to be stolen and he attempts to stop the fast break. The camera cuts to a picturesque, dream-like scene in which the court is now a large ramp set up for Wade to rev up for his big takeoff; there is then a cut back to reality that shows the [NBA](https://www.trendhunter.com/trends/dwayne-wade) star performing a huge block for his team.

This is one of the more refined, elegant clips from the [Jordan Brand](https://www.trendhunter.com/trends/foot-lockers-home-court), which plays off their pitch of 'flight' on the court brilliantly.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 1% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Athlete-branded Ads:** Opportunity for creating advertising campaigns featuring popular athletes and their signature products.
- **Hyper-realistic Advertising:** Opportunity for creating hyper-realistic advertisements that blur the lines between reality and fantasy.
- **Elevated Sports Marketing:** Opportunity for creating unique marketing campaigns that capitalize on showcasing athleticism and elevating the brand image.

### Who This Affects Most

- **Sports Apparel and Footwear:** Opportunity for sports apparel and footwear companies to leverage athlete endorsements and create innovative marketing campaigns.
- **Advertising and Marketing:** Opportunity for advertising and marketing agencies to create unique and compelling campaigns with hyper-realistic elements.
- **Media and Entertainment:** Opportunity for media and entertainment companies to incorporate elevated sports marketing into their programming for added engagement and revenue.

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