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# Seawater-Aged Wines
Jordan River Wines Will be Sending Bottles to Spain to be Aged in Seawater

By Justin Lam | Published 2018-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-river-wines
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/02/jordanian-winery-to-experiment-with-seawater-ageing/) & [dailytelescope](https://dailytelescope.com/pr/history-repeating-itself-sea-aged-wine-with-jordan-river-winery-to-age-wine-in-sea-water/70548)

[Jordan River Wines](https://www.trendhunter.com/trends/fadeaway-bag) has recently announced a joint venture that will allow the winery to sea-age some of its wines. The winery has partnered with Sea Aged Wine of Spain, which will provide the temperature-controlled tanks in which the wine will be aged in seawater. The Jordan-based winery is due to send bottles of its Merlot, Chardonnay and [Cabernet Sauvignon](https://www.trendhunter.com/trends/neyen-de-apalta) to the Spanish company. The sea-aging of wine is known as "conduction ageing" and is said to change the wine's aromas, colors and taste.

According to Sea Aged Wine, the conduction-ageing process involves the bottles of Jordan River Wines being placed in specially designed seawater tanks from one month to a year. The tanks are controlled by various setting and can control the temperature of the water. [Jordan Rivers Wines](https://www.trendhunter.com/trends/proffee-stix) hopes that this process will create something distinct and unique to the brand and are excited to discover what the final product will produce.

Image Credit: Jordan River Wines

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 12% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Sea-aged Wines:** Conduction ageing in seawater tanks presents a disruptive innovation opportunity for wineries seeking to create distinct and unique flavors.
- **Temperature-controlled Tanks:** The use of temperature-controlled tanks in the sea-aging process offers a disruptive innovation opportunity for companies looking to enhance the aging process of their wines.
- **Aromas, Colors, and Taste Alteration:** The conduction-ageing process in seawater tanks opens up opportunities for wineries to experiment with altering aromas, colors, and taste profiles, creating unique wine experiences for consumers.

### Where This Applies

- **Wine Production:** The process of sea-aging wines could be a disruptive innovation opportunity for the wine production industry to differentiate their products and cater to unique consumer preferences.
- **Wine Tourism:** Wineries that offer sea-aged wines can tap into the wine tourism industry by providing unique experiences and attracting wine enthusiasts seeking novel tasting experiences.
- **Wine Retail:** The availability of sea-aged wines in the market can create disruptive innovation opportunities for the wine retail industry to cater to niche consumer demands and offer exclusive products.

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