# Nostalgic Soda Packaging Jordan Puopolo's Vintage-Inspired Sprite Redesign By Marissa Brassfield | Published 2009-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-puopolo-sprite References: [behance.net](http://www.behance.net/Gallery/Sprite-Redesign/227824) & [jordanpuopolo](http://www.jordanpuopolo.com/) Jordan Puopolo’s [Sprite packaging redesign](https://www.trendhunter.com/trends/functional-beverage-olipop) draws influences from the past to channel the lemon-lime soda’s organic roots. The traditional 12-pack box is transformed with a print that looks like an [old wood crate](https://www.trendhunter.com/trends/newstalgia-1), and the top of the box features images of lemons and limes. Jordan Puopolo’s Sprite redesign continues into the cans themselves, which look like a beverage made by a small-town producer rather than a global corporate entity. The back side of the cans even features a [retro-inspired recipe](https://www.trendhunter.com/trends/back-to-nature-1) for lemon chicken. Clever! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-inspired Packaging:** Designing packaging using nostalgic elements from the past can help companies establish an emotional connection with consumers. - **Creative Can Design:** Creating unique and eye-catching can designs could help brands stand out in a crowded market. - **Incorporating Recipes on Packaging:** Including recipes or other interactive elements on product packaging can offer added value for consumers. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can incorporate nostalgic and creative packaging designs to enhance their products' brand identity and connect with consumers. - **Food Industry:** Food brands can consider incorporating recipes or other interactive elements on their product packaging to provide added value and engage consumers. - **Marketing and Advertising Industry:** Marketing and advertising agencies can specialize in designing creative and nostalgic packaging designs for their clients, helping them stand out in a crowded and competitive market. ## Related on Trend Hunter - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Childhood-Inspired Juice Rebrandings](https://www.trendhunter.com/trends/big-jug.md)