# Paper-Packaged Olive Oils Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle By Michael Hemsworth | Published 2026-03-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-olivenl-extra-virgin-olive-oil References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/64883/rewe-makes-history-as-first-german-major-to-launch-olive-oil-in-frugalpac/) & [rewe-group](https://www.rewe-group.com/de/)  The Jordan Olivenöl extra virgin olive oil has announced new product packaging for German supermarket REWE that will help the brand to transition to a [low-carbon alternative](https://www.trendhunter.com/trends/lowcarbon-aluminum). The packaging comes in the form of the Frugal bottle from [Frugalpac](https://www.trendhunter.com/trends/mother-of-pearl-vodka) that's crafted out of 94% recycled cardboard to have it weigh in at 83-grams, which is roughly five-times lighter than a glass equivalent. The bottle features a bespoke, drip-free pourer that has been optimized to the viscosity of olive oil, and will also maximize flavor and shelf life thanks to its total light block design. Olive Farmer Bastian Jordan commented on the use of the Frugal bottle for Jordan Olivenöl extra virgin olive oil saying, "We can’t replace all glass bottles and canisters overnight. But we can start today. The paper bottle is our way of doing that without compromising on the product.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 53% | Activity: 55% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Paper-based Packaging:** A movement from glass to predominantly recycled cardboard containers that maintain product integrity while drastically reducing weight and carbon footprint. - **Lightweight Recycled Packaging:** New formats emphasizing minimal grams-per-unit enable logistical and emissions savings through significantly lower transport and material costs. - **Integrated Pourer-and-seal Designs:** Closures and pourers engineered for specific viscosities combined with full light-blocking shells to preserve flavor and shelf life in non-glass formats. ### Sectors Adopting This - **Food and Beverage Packaging:** Manufacturing and design shifts toward molded-paper bottles that must reconcile barrier performance, dispensing precision, and recyclability for edible liquids. - **Grocery Retail:** Supermarket chains facing demand for lower-carbon private-label goods that balance consumer trust, shelf presentation, and supply-chain emissions. - **Sustainable Materials Manufacturing:** Producers of recycled fiber, bio-based coatings, and lightweight composites positioned to replace glass and metal in high-barrier consumer packaging. ## Related on Trend Hunter - [Precision Portioning Olive Oils](https://www.trendhunter.com/trends/pompeian-squeeze.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Limited Olive Oil Pre-Sales](https://www.trendhunter.com/trends/olive-oil-presales.md) - [Koroneiki Olive Oils](https://www.trendhunter.com/trends/singleestate-extra-virgin.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md)