# Dynamic Sporting Illustrations Jordan Metcalf Draws Active Athletes for ESPN and the X-Games By Jordan Sowunmi | Published 2011-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-metcalf1 References: [behance.net](http://www.behance.net/gallery/X-Games-2011/) & [behance.net](http://www.behance.net/ThisWinter) Cape Town, South Africa's Jordan Metcalf is an extremely talented graphic designer and illustrator with an eye for typography and colorful imagery. For his latest series of illustrations, [ESPN](https://www.trendhunter.com/trends/dunk-the-halls) contracted Jordan Metcalf to help develop and create key art targeted at the youth demographic for the upcoming ESPN Summer and Winter X-Games 2011. He was commissioned to create sports-based, thematic scenes, logos and patterns suitable for use by suppliers who could then base advertising and marketing off of his work. A glance through Jordan Metcalf's X-Games contributions and it's easy to see why ESPN chose him. His work has a detail-oriented, stylish zeal to it that will appeal to youth as well as adults with an eye for graphic art. His creations feature a diverse cast of young characters engaged in a series of X-Games including snowboarding, [motorcross](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab), and surfing. I'm nowhere close to being brave enough to attempt any of these activities, so if you're like me, do what I do and live vicariously through the characters in Jordan Metcalf's illustrations. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 72% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Youth-targeted Key Art:** Opportunity to create visually appealing and engaging artwork targeted at the youth demographic for advertising and marketing purposes. - **Sports-themed Illustrations:** Opportunity to create dynamic illustrations featuring diverse cast of young characters engaged in various sports activities. - **Graphic Design for Events:** Opportunity to provide graphic design services for events like the X-Games to enhance branding and visual appeal. ### Industries Being Reshaped - **Graphic Design:** Opportunity for graphic designers to create captivating and visually appealing artwork for advertising and marketing campaigns. - **Sports and Recreation:** Opportunity to leverage sports-themed illustrations for branding and promotional purposes in the sports and recreation industry. - **Event Management:** Opportunity to provide graphic design services for events to enhance the overall experience and branding for attendees. ## Related on Trend Hunter - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Pop-Art-Inspired Athletic Capsules](https://www.trendhunter.com/trends/under-armour-x-joshua-vides.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Artist-Inspired Dynamic Basketballs](https://www.trendhunter.com/trends/round21.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md)