# Flight-Enhancing Basketball Shoes The Jordan Melo M11 Brand Features FlightPlate Technology By Rahul Kalvapalle | Published 2014-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-melo-m11 References: [dimemag](http://dimemag.com/2014/12/nike-introduce-jordan-melo-m11-pics/) & [news.nike](http://news.nike.com/news/jordan-brand-introduces-the-jordan-melo-m11) The [Jordan Melo M11](https://www.trendhunter.com/trends/hornetscolored) is a line of basketball shoes that offers Jordan's next-level basketball shoe technology and is inspired by NBA star Carmelo Anthony, the [Jordan Brand's](https://www.trendhunter.com/trends/air-jordan-mule) most tenured signature athlete. The shoe is fitted with Jordan's FlightPlate technology, which is designed to harness and return energy from every step, allowing for explosive liftoff. A moderator plate situated over the forefoot [Nike](https://www.trendhunter.com/trends/gt-cut-3) Zoom unit helps create a larger sweet spot and solid cushioning. Meanwhile, the shoe's upper features a molder collar that provides augmented ankle support. Interested consumers in North America can begin pre-ordering the Jordan Melo M11 on Jordan's official website. The shoe will also be made available at select global retailers and Jordan's website starting January 3. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Next-level Basketball Shoe Technology:** Disruptive Innovation Opportunity: Develop advanced shoe technologies that enhance performance and provide explosive liftoff for basketball players. - **Augmented Ankle Support:** Disruptive Innovation Opportunity: Create innovative ways to improve ankle support in athletic footwear, reducing the risk of injuries for athletes. - **Pre-ordering and Online Retails:** Disruptive Innovation Opportunity: Explore new ways to optimize the pre-ordering process and enhance online retail experiences for consumers. ### Industries Being Reshaped - **Athletic Footwear:** Disruptive Innovation Opportunity: Incorporate advanced technologies and materials into athletic footwear designs to improve performance and comfort. - **Sports Equipment Retail:** Disruptive Innovation Opportunity: Transform the retail experience for sports equipment by leveraging online platforms and pre-ordering capabilities. - **Injury Prevention:** Disruptive Innovation Opportunity: Develop innovative solutions and products that help prevent injuries in sports and improve athlete safety. ## Related on Trend Hunter - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/gamma-blue.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Dynamic Athlete-Backed Basketball Shoe](https://www.trendhunter.com/trends/zion-4.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md)