# Elaborate Makeup Art Jordan Hanz Creates Incredibly Looks that Enchant and Frighten By Meghan Young | Published 2015-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-hanz References: [designtaxi](http://designtaxi.com/news/376928/Makeup-Artist-Creates-Elaborate-Looks-From-The-Whimsical-To-The-Frightening/) & [instagram](https://instagram.com/jordanhanz/) Jordan Hanz is an incredibly talented makeup artist that will have people focusing more on the art part than the makeup. Although she works with a fleshy canvas, her creations are far more elaborate than what would be found in the pages of a [prestigious fashion magazine](https://www.trendhunter.com/trends/art-basel-miami-beach). Not to mention that Jordan Hanz works not only with traditional cosmetics, but also acrylic paint. Through these materials and more, Jordan Hanz is able to transform herself and others into creatures of whimsy and fright. Whether channeling an [enchanting ice queen](https://www.trendhunter.com/trends/four-essential-sets) or a [terrifying zombie](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday), there is nothing she can't do. Working predominantly with Sugarpill Cosmetics and Jeffree Star Cosmetics, she says “Sugarpill has some of the brightest and most pigmented eye shadows around—I use them to set my brightly colored body paint…And I love Jeffree Star’s super long-lasting ‘Velour Liquid’ lipsticks.” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Elaborate Makeup Art:** Expanding use of unconventional materials and mixed media in makeup artistry presents disruptive innovation opportunities for cosmetic brands. - **Transformational Makeup:** Creating whimsical and frightening character transformations using makeup allows for disruptive innovation in the entertainment industry, particularly in film, television, and theater. - **Bright and Pigmented Cosmetics:** Highly pigmented eye shadows and long-lasting lipsticks offer disruptive innovation potential for cosmetic brands, providing vibrant and durable makeup options. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry can explore disruptive innovation opportunities by embracing unconventional materials, mixed media, and vibrant pigments to cater to the growing demand for elaborate makeup art. - **Entertainment Industry:** The entertainment industry, including film, television, and theater, can leverage transformational makeup techniques and elaborate character designs to create captivating and immersive experiences, presenting disruptive innovation possibilities. - **Special Effects Industry:** The special effects industry can adopt transformational makeup artistry and collaborate with cosmetic brands to develop innovative products and techniques for creating realistic and visually stunning effects. ## Related on Trend Hunter - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md)