# Denim-Covered Lifestyle Sneakers Jordan Unveils The Jordan Granville Pro in Denim Colorway By Mickey Phoon | Published 2023-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-granville-pro-denim References: [hypebeast](https://hypebeast.com/2023/3/jordan-granville-pro-denim-dv1235-400-release-info) Jordan has revealed its latest sneaker, the Jordan Granville Pro, a new denim colorway. The Jordan Granville Pro was released merely one year ago, and since then, it has added a lineup of new colorways. The sneaker model is also a part of Jordan's 23 Engineered collection, which consists of experimental design sneakers. The sneaker is covered in [denim uppers](https://www.trendhunter.com/trends/tonal-black-denim), with half the sneaker in a lighter model and the other half in [darker denim](https://www.trendhunter.com/trends/black-label-1), which the [Nike](https://www.trendhunter.com/trends/air-jordan-1-low-3) logo placed on the lighter side of the denim. Suede overlays wrap the upper eyelets and mudguards. A pull tab, an assembly code branding, and the word “Engineered” is placed on the heel. The sneaker has a sizeable white midsole and triangular traction grips on the sole. The sneaker is available for purchase at $140. Image Credit: Nike, [hypebeast](https://hypebeast.com/2023/3/jordan-granville-pro-denim-dv1235-400-release-info), [hypebeast](https://hypebeast.com/2023/3/jordan-granville-pro-denim-dv1235-400-release-info), [hypebeast](https://hypebeast.com/2023/3/jordan-granville-pro-denim-dv1235-400-release-info) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 82% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Denim-covered Sneakers:** Incorporating denim into sneaker design can create a unique and trendy style. - **Experimental Sneaker Design:** Innovative sneaker designs that challenge traditional styles can attract fashion-forward consumers. - **Combining Different Textures:** Using different materials in one design, like denim and suede overlays, can add depth and nuance to a product. ### Where This Applies - **Footwear Industry:** Innovative designs and materials in the shoe industry can attract new consumers and create loyal customers. - **Fashion Industry:** Incorporating new trends and materials in fashion products can attract consumers who are looking for unique and trendy styles. - **Athletic Wear Industry:** Experimenting with materials and designs in athletic wear can attract consumers who want both style and functionality in their activewear. ## Related on Trend Hunter - [Denim-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/bleached-denim-air-jordan.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Aged Vintage High-Top Sneakers](https://www.trendhunter.com/trends/cinnabar-colorway.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Sporty Greyscale Textural Sneakers](https://www.trendhunter.com/trends/air-jordan-3-sneaker.md) - [Black Denim-Adorned Sneakers](https://www.trendhunter.com/trends/black-label-1.md)