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# Basketball-Themed Baby Onesies
Nike Created a New Three-Piece Jordan Game Changer Set for Babies

By Madison Mackay | Published 2018-03-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-game-changer
References: [hypekids](https://hypekids.com/2018/3/jordan-baby-onesie-game-changer-set-where-to-buy) & [nike](https://www.nike.com/t/jordan-game-changer-three-piece-infant-set-bHNV0p/LJ0022-GEH)

Popular athletic wear company [Nike](https://www.trendhunter.com/trends/halo-2) released a new three-piece Jordan Game Changer set of clothing for babies and toddlers.

The set includes a bodysuit, a knitted hat and a pair of matching booties -- all made with a soft cotton material that is perfect for young kids. Available in sizes from zero to six months, the set features [Nike's branding](https://www.trendhunter.com/trends/koolaid-and-nike), a pixelated Air Jordan shoe and the [Jumpman](https://www.trendhunter.com/trends/hornetscolored) logo. The bodysuit has an easy snap closure designed to make changing as simple and as comfortable as possible.

The new three-piece Jordan Game Changer set by Nike is available online now for $22, just in time to keep any kid comfortable in the upcoming warm weather.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Athletic Baby Clothing:** Disruptive innovation opportunity: Creating more stylish and comfortable athletic wear for babies and toddlers.
- **Branded Baby Apparel:** Disruptive innovation opportunity: Collaborating with popular brands to create branded clothing for babies and toddlers.
- **Convenient Baby Clothing:** Disruptive innovation opportunity: Designing baby clothing with easy-to-use features for parents.

### Industries Being Reshaped

- **Athletic Wear:** Disruptive innovation opportunity: Developing innovative athletic wear for all age groups, including babies and toddlers.
- **Baby Apparel:** Disruptive innovation opportunity: Expanding the baby clothing market by offering branded and specialized clothing.
- **Parenting Supplies:** Disruptive innovation opportunity: Creating convenience-focused products for parents, such as easy-to-use baby clothing.

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