# Playful Vintage-Inspired Fashion Jordan de Ruiter Sources Whimsical Fabrics for Feminine Fashion By Meghan Young | Published 2015-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-de-ruiter References: [etsy](https://www.etsy.com/shop/jordanderuiter) Jordan de Ruiter is a Canadian fashion designer whose creations would put a smile on just about anyone's face. Although inspired by [vintage style](https://www.trendhunter.com/trends/vintageinspired-jewelry), the pieces are made with unusual fabrics that put a modern spin on each design. From sky blue material patterned with retro guitars to unicorn prints and even bicycles, there is a playful element to each piece that will delight many. Based in Toronto, Canada, Jordan de Ruiter sells her unique creations through her [Etsy](https://www.trendhunter.com/trends/dropshop) shop. As written on her profile, "She started her eponymous label to cater to [fun and feminine women](https://www.trendhunter.com/trends/wild-rose-sparrow) who are inspired to play dress up in their everyday lives." No wonder Jordan de Ruiter's line continues to grow. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 91% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Playful Fashion:** Opportunity for disruptive innovation in creating whimsical and fun fashion pieces using unusual fabrics. - **Vintage-inspired Fashion:** Opportunity for disruptive innovation in incorporating vintage elements into modern designs. - **Feminine Fashion:** Opportunity for disruptive innovation in designing feminine clothing that promotes self-expression and playfulness. ### Who This Affects Most - **Fashion Design:** Opportunity for disruptive innovation in creating unique fashion pieces with playful and vintage-inspired elements. - **E-commerce:** Opportunity for disruptive innovation in online retail platforms for selling whimsical and feminine fashion. - **Textile Manufacturing:** Opportunity for disruptive innovation in sourcing and producing unusual fabrics for playful and vintage-inspired fashion designs. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Curated Jordanian Design Collections](https://www.trendhunter.com/trends/jordanian-design.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md)