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# Uptempo Basketball Shoes
The Jordan CP3.VIII is Designed for Players Who Play Fast and Furious

By Rahul Kalvapalle | Published 2014-08-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-cp3viii
References: [dimemag](http://dimemag.com/2014/08/first-look-chris-paul-new-jordan-cp3-viii/) & [nikeinc](http://nikeinc.com/news/jordan-brand-introduces-the-jordan-cp3-viii)

The [Jordan](https://www.trendhunter.com/trends/pure-money) CP3.VIII is the eighth iteration of star [Los Angeles Clippers](https://www.trendhunter.com/trends/red-blend) point guard Chris Paul's signature shoe, hence its name. This shoe brings a minimalist and stylish look to a shoe designed to provide maximum performance, brutal speed and unmatched responsiveness out on the court.

The shoe is fitted with a special chassis that provides stability to aid the rapid directional moves that Paul is famed for. Its innersleeve and sock-like fit make it perfect for players with high-tempo games. The shoe's textile upper provides lightweight support, while [Nike](https://www.trendhunter.com/trends/gt-cut-3) Zoom units under the forefoot offer a responsive cushioned feel.

The Jordan CP3.VIII will be launched in two colorways --black/red/white and grey/whiteblack -- at select global retailers and Jordan's official website on November 1 for a suggested retail price of $130.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 61% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Basketball Shoes:** Opportunity to create basketball shoes with a minimalist and stylish look that maximize performance, speed, and responsiveness.
- **High-tempo Gaming:** Opportunity to develop shoes specifically designed for players with high-tempo games, offering a sock-like fit and lightweight support.
- **Responsive Cushioning Technology:** Opportunity to innovate and integrate responsive cushioning technology, such as Nike Zoom units, into basketball shoes for enhanced performance.

### Sectors Adopting This

- **Athletic Footwear:** Opportunity for athletic footwear manufacturers to launch minimalist basketball shoes that provide maximum performance and speed.
- **Sports Equipment:** Opportunity for sports equipment manufacturers to develop products that cater to high-tempo gaming styles, offering a sock-like fit and lightweight support.
- **Sports Apparel:** Opportunity for sports apparel brands to integrate responsive cushioning technology into basketball shoes, providing enhanced performance and comfort.

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