# Iconic Brand Jackets The Jordan Brand GORE-TEX Jacket Celebrates an Iconic Moment in Style By Georgia Wray Norsten | Published 2025-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-brand-goretex References: [highsnobiety](https://www.highsnobiety.com/p/nike-jordan-gore-tex-jacket-sunset/) The Jordan Brand [GORE-TEX](https://www.trendhunter.com/trends/reigning-champ-goretex) collection is redefining outerwear with a striking new jacket that blends history, innovation, and high-performance design. Featuring the legendary image of Michael Jordan soaring through the air against a Chicago sunset, this waterproof GORE-TEX piece is more than just apparel -- it’s a tribute to basketball and sneaker culture. The back of the jacket showcases the Jumpman’s origin photo, the very image that inspired the now-iconic logo, while the front displays the Chicago skyline bathed in warm hues. Designed to handle the elements, its [GORE-TEX construction](https://www.trendhunter.com/trends/fjallraven-and-goretex) ensures both durability and breathability, making it perfect for city streets or courtside style. Arriving alongside a matching pair of GORE-TEX pants, this set debuts in Spring 2025, coinciding with the 40th anniversary of the Air Jordan 1 -- the very shoes Jordan wore in the iconic photo. As [Nike](https://www.trendhunter.com/trends/goretex-nike-air-max-90) celebrates this milestone with major drops and high-profile collaborations, this statement jacket cements the Jordan legacy in both sports and streetwear culture. Image Credit: NIKE ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 61% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Heritage-inspired Fashion:** Blending historic images with modern designs, such collections offer nostalgic appeal and connect past icons with contemporary fashion trends. - **Functional Outdoor Wear:** Outerwear that merges style with function, like GORE-TEX jackets, opens opportunities for high-performance apparel in urban settings. - **Urban Athletic Style:** Fusing sportswear with street style, the trend captures the growing demand for versatile pieces that transition seamlessly from courts to city streets. ### Industries Being Reshaped - **Technical Fabrics:** Innovations in performance textiles, such as GORE-TEX, are transforming traditional outerwear into must-have technical garments. - **Sports Merchandise:** Celebrating iconic sports moments through apparel offers new avenues for fan engagement and merchandise innovations. - **Collaborative Fashion:** Strategic partnerships in fashion, especially involving iconic brands, drive excitement and consumer interest in limited edition releases. ## Related on Trend Hunter - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Celebratory Mountain-Ready Outerwear](https://www.trendhunter.com/trends/the-north-face-mountain-jacket.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md) - [Stealthy Durable Collaborative Sneaker](https://www.trendhunter.com/trends/goretex-2002r.md)