# Co-Branded Denim Basketball Sneakers Jordan Brand and Levi’s Collaborated on a New Design By Riley von Niessen | Published 2017-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-brand-and-levis References: [hypebeast](https://hypebeast.com/2017/12/travis-scott-jordan-brand-levis-denim-air-jordan-4) & [instagram](https://www.instagram.com/p/Bc81qq8lyWa/?taken-by=travisscott) Although details surrounding the recent collaboration between Jordan Brand and [Levi's](https://www.trendhunter.com/trends/mt580) is sparse, it seems that the two brands have joined together to come up with a design that blends both of the products that they're known for: basketball sneakers and denim. The [denim basketball sneakers](https://www.trendhunter.com/trends/true-red-colorway) were first unveiled by rapper Travis Scott on [Instagram](https://www.trendhunter.com/trends/the-baller), where he posted a picture of himself wearing them, along with a caption that reads "Cactus Levi Jump man." In the image, a medium-wash denim takes over the vast majority of the uppers, however the brands generate some contrast by turning the material over, so that certain components have a lighter hue to them. On the tongues, the Jumpman logo is featured on a beige suede patch, similar to those that are found on the waistbands of Levi's jeans. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Co-branded Fashion:** Collaboration between different fashion brands opens opportunities for innovative designs that cater to multiple audiences. - **Hybrid Footwear:** Incorporating different materials and purposes into a single shoe design can create unique product offerings for consumers. - **Celeb-centric Sneakers:** Celebrity endorsements can create hype and buzz around new product launches. ### Industries Being Reshaped - **Athletic Footwear:** Blending denim and basketball sneakers can open up opportunities for athletic footwear brands to collaborate with fashion brands. - **Fashion and Apparel:** Co-branded products can expand fashion brands' reach into other industries beyond their traditional offerings. - **Celebrity Endorsement:** Collaborating with celebrities can not only bring heightened visibility and publicity, but also help companies tap into niche markets and fandoms. ## Related on Trend Hunter - [Colorful Collaborative Lifestyle Sneakers](https://www.trendhunter.com/trends/mt580.md) - [Biking-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/mt580-sneakers.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative Lifestyle Revived Shoes](https://www.trendhunter.com/trends/new-balance-992-2.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md)