# Space-Themed Basketball Sneakers Jordan Brand Debuts Two New Silhouettes for the Peach Jam Event By Kanesa D | Published 2022-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-brand-2 References: [hypebeast](https://hypebeast.com/2022/7/air-jordan-1-low-og-eybl-peach-jam) & [nike](https://www.nike.com/ca/jordan) [Jordan Brand](https://www.trendhunter.com/trends/1-low-method-of-make-v3) is debuting two new colorways of the 'Air Jordan 1 Low OG' and 'Air Jordan 36' for the annual Peach Jam tournament taking place July 17-24. The new Air Jordan 1 Low OG adopts a shiny black upper, decorating majority of the base with a glossy midnight sky design. The Swoosh, toebox, and tongue all feature a milky way design that uses tones of purple, brown, white, and cream, while a green [alien-like outsole](https://www.trendhunter.com/trends/alien-safari) hugs the underside of the black midsoles. The tongue tabs feature a [Nike](https://www.trendhunter.com/trends/air-jordan-1-low-3) ‘EYBL’ basketball logo outlined in a glow-in-the-dark green shade. The 'Air Jordan 36' is a much louder offering, sporting a multicolor base that mixes colors like green, teal, red, purple, and orange for a galaxy-themed high-top sneaker. The lateral panels feature an orange cosmic pattern that resembles a cluster of stars, while the midsole takes on a cool-toned look using a fusion of green and blue colors. Interested parties can tune into the Peach Jam event to see players sporting the new footwear. Image Credit: Jordan Brand ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 16% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Space-themed Sneakers:** There is an opportunity for footwear brands to capitalize on the demand for unique and themed designs. - **Hyper-realistic Designs:** There is an opportunity for designers to create hyper-realistic graphic designs that stand out in the sneaker market. - **Innovative Outsole Design:** There is an opportunity for shoe brands to experiment with unconventional outsole designs to appeal to sneaker enthusiasts. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can benefit from incorporating unique designs to stand out in the market. - **Sporting Events:** Sporting events can leverage exclusive or themed footwear as a way to increase brand awareness and engagement. - **Sneaker Culture:** The sneaker culture industry can benefit from more innovative and distinctive designs to satisfy the demand for exclusive kicks. ## Related on Trend Hunter - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md)